{"id":879,"date":"2025-06-28T13:10:21","date_gmt":"2025-06-28T11:10:21","guid":{"rendered":"https:\/\/signafilm.dk\/v25\/?p=879"},"modified":"2025-09-02T15:33:25","modified_gmt":"2025-09-02T13:33:25","slug":"hvad-er-motion-graphics-og-explainer","status":"publish","type":"post","link":"https:\/\/signafilm.dk\/v25\/hvad-er-motion-graphics-og-explainer\/","title":{"rendered":"Motion graphics, explainer og doodle \u2013 hvad er forskellen?"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;_initial&#8221; custom_padding=&#8221;22px||5px|||&#8221; custom_padding_tablet=&#8221;22px||5px|||&#8221; custom_padding_phone=&#8221;20px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; background_enable_color=&#8221;off&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; header_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; header_font_size=&#8221;36px&#8221; custom_margin=&#8221;|15px||15px|false|false&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>Fem forskellige typer af animationsfilm &amp; explainer video<\/h2>\n<p>Der findes flere <a href=\"\/animationsfilm\/\" >former for animationsfilm<\/a><\/strong><\/span>, som har hver deres stil og teknikker. Det er derfor ikke helt ligegyldigt hvilken animationsfilm, du v\u00e6lger. Typen af animationsfilm har nemlig indflydelse p\u00e5, hvordan dit budskab formidles og ikke mindst hvordan, det opfattes. Som udgangspunkt tilbyder SIGNA fem forskellige typer animationsfilm, men vi fors\u00f8ger hele tiden at udvide rammerne for, hvad der kan lade sig g\u00f8re. Derfor s\u00e6lger vi ikke en standardvare, men i stedet specialfremstillede <a href=\"\/motion-graphics\/\" >motion graphics<\/a> og <a href=\"\/explainer-film\/\" >explainerfilm<\/a>, som kan designes alt efter \u00f8nsker og behov.<\/p>\n<h3>Ved du, hvad en explainer video kan g\u00f8re for dig?<a href=\"https:\/\/signafilm.dk\/animationsfilm\/\"><\/a><\/h3>\n<p>N\u00e5, men s\u00e5 skal jeg fort\u00e6lle dig det. Og vil du hellere h\u00f8re, hvad Susanne Pedersen fra Silkeborg Forsyning og Claus Krog Nielsen fra Nordfyns Finans siger om deres oplevelse efter at have f\u00e5et lave explainer videoer hos os, s\u00e5 kan du rulle l\u00e6ngere ned p\u00e5 siden og l\u00e6se mine interviews med dem i stedet.<\/p>\n<p>Lad mig stille dig et simpelt sp\u00f8rgsm\u00e5l: Er dit produkt eller din service s\u00e6rlig sexet? Nej, vel? For s\u00e5 sad du nok ikke her og l\u00e6ste om, hvordan du kan g\u00f8re det mere sexet gennem video. Det kan ogs\u00e5 v\u00e6re, at dine lokaler ikke ligefrem ligner Bo Bedre eller at der er trangt, larmende og beskidt fra produktion. Og det er jo alt sammen fint, men er nok ikke det, vi alle forbinder med flotte film, som vi stolt viser frem. <strong>Men l\u00f8sninge<\/strong><strong>n er simpel: Tegn din video!<\/strong><\/p>\n<p>P\u00e5 den m\u00e5de kan du skabe dit eget univers og v\u00e6re mere kreativ med din fremstilling end virkeligheden tillader det. Du kan skabe et fiktivt univers, hvor du kan beskrive din kundes g\u00e6ngse problemstilling uden at g\u00e5 p\u00e5 kompromis med GDPR og alt det andet. I en tegnet film kan du ogs\u00e5 lettere tilf\u00f8je effekter og bruge talebobler og andre kreative indslag, som kan g\u00f8re dit knap-s\u00e5-sexede budskab underholdende. I tegnede film kan kreativiteten f\u00e5 frit l\u00f8b og alle id\u00e9er g\u00e6lder!<\/span><\/p>\n<p class=\"font_8 color_14\">Nu siger du m\u00e5ske: \u201d<em>Men Ruth, vi har hverken tiden eller budgettet til at f\u00e5 lavet en film<\/em>\u201d. Det er slet ikke et problem. Vi har tidligere skrevet om, at det<span>\u00a0<\/span><a href=\"https:\/\/signafilm.dk\/myter-om-at-faa-lavet-film\/\" target=\"_blank\" rel=\"undefined noopener noreferrer\"><span style=\"text-decoration: underline;\"><strong><span style=\"color: #219ebc; text-decoration: underline;\">hverken er dyrt eller tidskr\u00e6vende at f\u00e5 lavet film<\/span><\/strong>\u00a0<\/span><\/a>og det g\u00e6lder ogs\u00e5 for explainer videoer. Vi har nemlig en<span>\u00a0<\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/signafilm.dk\/reference-synes-det-var-en-god-proces\/\"><span style=\"color: #219ebc; text-decoration: underline;\"><strong>ensartet proces, som tager mindst muligt af jeres tid<\/strong><\/span>.<\/a><\/span> Og eftersom det hele skal tegnes, skal I fx ikke bruge tid p\u00e5 optagelser. Det skal vi forresten heller ikke, s\u00e5 det betyder f\u00e6rre penge ud af din lomme.<\/p>\n<p class=\"font_8 color_14\">Stadig ikke overbevist? Okay, s\u00e5 f\u00e5r du en sidste fordel: Fordi explainer videoer er tegnede, er det endnu lettere at sprogversionere dem med undertekster eller speak til forskellige lande, hvis du har brug for det. I stedet for at skulle optage p\u00e5 forskellige lokationer og m\u00e5ske endda i forskellige lande kan vi let lave flere sprogversioner p\u00e5 samme film. Det betyder igen, at flere penge kan blive i din lomme sammenlignet med andre filmtyper.<\/p>\n<p class=\"font_8 color_14\"><strong>Er du i tvivl om, hvorvidt en animeret film er relevant for din virksomhed? <span style=\"text-decoration: underline; color: #219ebc;\"><a href=\"https:\/\/www.signafilm.dk\/animation-gor-det-kedelige-sjovt\/\" style=\"color: #219ebc; text-decoration: underline;\">S\u00e5 l\u00e6s med her, hvor vi fort\u00e6ller alt, du b\u00f8r vide om animationsfilm.<\/a><\/span><\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; header_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; header_font_size=&#8221;36px&#8221; background_color=&#8221;#d0d0d0&#8243; custom_padding=&#8221;10px|10px|10px|10px|true|true&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h3>Hvilke typer explainer video findes der, og hvad kendetegner dem?<\/h3>\n<p><strong>I denne artikel vil du blive klogere p\u00e5 filmtyperne:<\/strong><\/p>\n<ul>\n<li><span style=\"text-decoration: underline;\"><strong><a href=\"#Basic_doodle\">Basic doodle\u00a0<\/a><\/strong><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><strong><a href=\"#Colour_doodle\">Colour doodle<\/a><\/strong><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><strong><a href=\"#2D_animation\">2D-animation<\/a><\/strong><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><strong><a href=\"#3D_animation\">3D-animation<\/a><\/strong><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><strong><a href=\"#Motion_graphics\">Motion graphics\/Infographics<\/a><\/strong><\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;_initial&#8221; header_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; header_font_size=&#8221;36px&#8221; header_2_font_size=&#8221;36px&#8221; custom_margin=&#8221;|15px||15px|false|false&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>Overvejelser ved valg af animationsstil:<\/h2>\n<h3>Skal det v\u00e6re doodles, 2D, 3D eller Motion Graphics?<\/h3>\n<p>N\u00e5r du skal v\u00e6lge mellem <span style=\"text-decoration: underline; color: #219ebc;\"><strong><a href=\"\/doodle-film\/\" style=\"color: #219ebc; text-decoration: underline;\">doodles<\/a><\/strong><\/span>, <span style=\"text-decoration: underline; color: #219ebc;\"><strong><a href=\"\/2d-animation\/\" style=\"color: #219ebc; text-decoration: underline;\">2D animation<\/a><\/strong><\/span>, <span style=\"text-decoration: underline; color: #219ebc;\"><strong><a href=\"\/3d-animation\/\" style=\"color: #219ebc; text-decoration: underline;\">3D animation<\/a><\/strong><\/span> eller <span style=\"text-decoration: underline; color: #219ebc;\"><strong><a href=\"\/motion-graphics\/\" style=\"color: #219ebc; text-decoration: underline;\">motion graphics<\/a><\/strong><\/span>, er der flere kriterier, du b\u00f8r overveje. F\u00f8rst og fremmest skal du tage hensyn til dit budskab og din m\u00e5lgruppe.<\/p>\n<p><strong>Doodles<\/strong> er ideelle, hvis du vil formidle komplekse emner p\u00e5 en enkel og engagerende m\u00e5de, ofte med en h\u00e5ndtegnet, legende stil, der appellerer bredt.<\/p>\n<p><strong>2D animation<\/strong>\u00a0giver dig mulighed for at skabe levende og dynamiske figurer og scener, som kan fort\u00e6lle historier p\u00e5 en mere traditionel, men stadig kreativ m\u00e5de. Det er velegnet til alt fra forklarende videoer til branding.<\/p>\n<p><strong>3D animation<\/strong> tilbyder en h\u00f8jere grad af realisme og dybde, hvilket g\u00f8r det perfekt til produkter, der skal vises fra flere vinkler, eller til at skabe immersive oplevelser. Det kr\u00e6ver dog ofte mere tid og budget at producere.<\/p>\n<p><strong>Motion graphics<\/strong> er det bedste valg, hvis du \u00f8nsker at kombinere grafik, tekst og bev\u00e6gelse for at levere klare og visuelt tiltalende budskaber. De er s\u00e6rligt effektive til korte, pr\u00e6cise meddelelser som reklamer og pr\u00e6sentationer.<\/p>\n<p>Ved at overveje din tidsramme, budget, og hvilket f\u00f8lelsesm\u00e6ssigt eller informativt indtryk du vil skabe, kan du tr\u00e6ffe det bedste valg for din animationsstil.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;_initial&#8221; custom_padding=&#8221;2px||0px|||&#8221; custom_padding_tablet=&#8221;2px||0px|||&#8221; custom_padding_phone=&#8221;20px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row module_id=&#8221;Basic_doodle&#8221; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;_initial&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; header_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; header_font_size=&#8221;36px&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3><strong>Basic doodle<\/strong><\/h3>\n<p>En basic doodle-film er karakteriseret ved simple streger i sort\/hvid. Med en basic doodle f\u00e5r du et simpelt udtryk, og denne type animationsfilm er derfor beregnet til at fort\u00e6lle din historie kort og pr\u00e6cist uden alt for mange farver og virkemidler, som kan fjerne fokus fra dit budskab. Basic doodle-film er velegnede til at forklare mange forskellige budskaber eller problemstillinger. For eksempel bruger kommuner eller virksomheder ofte doodles som e-learning- og\/eller instruktionsfilm, da filmtypen egner sig godt til at forklare, hvordan et komplekst system eller produkt virker.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;_initial&#8221; header_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; header_font_size=&#8221;36px&#8221; custom_margin=&#8221;||5%||false|false&#8221; custom_padding=&#8221;||1px|||&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<p>Se, hvordan <strong><span style=\"color: #219ebc;\"><a href=\"https:\/\/www.bureauveritas.dk\/da\" style=\"color: #219ebc;\" rel=\"noopener\">Bureau Veritas<\/a><\/span><\/strong> bruger <strong><span style=\"color: #219ebc;\"><a href=\"https:\/\/signafilm.dk\/doodle-film\/\" style=\"color: #219ebc;\">doodle-film<\/a><\/span><\/strong> til at forklare, hvordan deres sikkerhedssystem beskytter mod hackerangreb:<\/p>\n<p>[\/et_pb_text][et_pb_video src=&#8221;https:\/\/player.vimeo.com\/video\/320233939&#8243; image_src=&#8221;\/\/i.vimeocdn.com\/video\/762631308-e2f2b0e4ed11083273aca9e7c1fc8c7da6ea0cec12d83dc017ce630310225064-d_960&#8243; play_icon_color=&#8221;#FFD01C&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;fade&#8221; border_width_all=&#8221;3px&#8221; border_color_all=&#8221;#023047&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_video][et_pb_text _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;_initial&#8221; header_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; header_font_size=&#8221;36px&#8221; background_color=&#8221;#023047&#8243; custom_margin=&#8221;2%||2%||true|false&#8221; custom_padding=&#8221;2%|2%|2%|2%|false|false&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"color: #ffffff;\">L\u00e6s mere her <\/span><a href=\"https:\/\/signafilm.dk\/losninger-til-kommuner\" target=\"_blank\" rel=\"noopener\">og se eksempler p\u00e5, hvordan kommuner benytter doodle-film.<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;Colour_doodle&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;_initial&#8221; background_color=&#8221;#b9d6e5&#8243; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; header_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; header_font_size=&#8221;36px&#8221; background_color=&#8221;#b9d6e5&#8243; custom_padding=&#8221;9px|10px|9px|10px|true|true&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3><strong>Colour doodle\u00a0<\/strong><\/h3>\n<p>Colour doodle indeholder farver, hvilket giver dig mulighed for at tilf\u00f8je ekstra virkemidler og dynamik i billedet. Farverne kan ogs\u00e5 henlede seerens opm\u00e6rksomhed til et specifikt punkt p\u00e5 scenen, hvilket kan v\u00e6re en fordel, hvis nogle elementer skal fremh\u00e6ves eller understrege en vigtig pointe. Colour doodles er generelt gode som produktfilm \u2013 specielt til produkter eller services, som udefra kan virke kedelige, komplekse eller som ikke er egnede til en realtidsfilm. Med s\u00e5danne produkter er det vigtigt at vise modtageren, hvor effektivt produktet er, og hvordan det anvendes, frem for hvordan selve produktet ser ud, og det er lige pr\u00e6cis hvad doodle- og animationsfilm er rigtig gode til at demonstrere.<\/p>\n<p>Se hvordan <span style=\"color: #219ebc;\"><a href=\"https:\/\/gst.dk\/\" target=\"_blank\" rel=\"noopener\" style=\"color: #219ebc;\"><strong>Geodatastyrelsen<\/strong><\/a><\/span> fort\u00e6ller om deres datasystem til ejendomshavere:<\/p>\n<p>[\/et_pb_text][et_pb_video src=&#8221;https:\/\/player.vimeo.com\/video\/301010978&#8243; play_icon_color=&#8221;#FFD01C&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; animation_style=&#8221;fade&#8221; hover_enabled=&#8221;0&#8243; border_color_all=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;_initial&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;20px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;_initial&#8221; background_color=&#8221;#b9d6e5&#8243; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; box_shadow_style=&#8221;preset2&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;_initial&#8221; header_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; header_font_size=&#8221;36px&#8221; custom_margin=&#8221;|||5%|false|false&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; inline_fonts=&#8221;Montserrat&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<blockquote>\n<p><span style=\"font-family: Oswald, Helvetica, Arial, Lucida, sans-serif; font-size: x-large;\"><b>L\u00e6s ogs\u00e5 vores gratis e-bog om brug af animation i B2B-marketing<\/b><\/span><\/p>\n<\/blockquote>\n<p><span style=\"font-size: 16px;\"><\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/signafilm.dk\/guide-kom-i-gang-animationsfilm-i-b2b\/&#8221; button_text=&#8221;Download e-bog&#8221; button_alignment=&#8221;left&#8221; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; button_text_size=&#8221;20px&#8221; button_bg_color=&#8221;#023047&#8243; background_layout=&#8221;dark&#8221; custom_margin=&#8221;0%|||10%|false|false&#8221; custom_padding=&#8221;||||false|false&#8221; box_shadow_style=&#8221;preset2&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/signafilm.dk\/v25\/wp-content\/uploads\/2025\/08\/Mockup_animation_juli2022_ikon.png&#8221; alt=&#8221;e-bog om animationsfilm&#8221; title_text=&#8221;Download ebog om animationsfilm&#8221; align=&#8221;right&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-5%|||-5%|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;_initial&#8221; custom_padding=&#8221;4px|||||&#8221; custom_padding_tablet=&#8221;4px|||||&#8221; custom_padding_phone=&#8221;20px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row module_id=&#8221;2D_animation&#8221; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;_initial&#8221; background_color=&#8221;#b9d6e5&#8243; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;2px|||||&#8221; box_shadow_style=&#8221;preset2&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; header_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; header_font_size=&#8221;36px&#8221; custom_margin=&#8221;15px|15px|15px|15px|false|false&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3><strong>2D animation<\/strong><\/h3>\n<p>2D har en mere livagtig stil end en doodle film. <strong><span style=\"color: #219ebc;\"><a href=\"https:\/\/signafilm.dk\/2d-animation\/\" style=\"color: #219ebc;\">2D animationer<\/a><\/span><\/strong> bliver ogs\u00e5 kaldet whiteboard animation eller explainer. En explainer video og 2D animation er to sider af samme sag \u2013 nemlig en film som tager din kunde i h\u00e5nden og forklarer dit produkt, koncept eller ide kort og pr\u00e6cist. Derfor egner en explainer video eller 2D animation sig godt til produktpr\u00e6sentationer eller konceptformidling.<\/p>\n<p>Ved konceptformidling opbygges en fort\u00e6lling omkring et produkt, en service eller en m\u00e6rkesag, som kan v\u00e6re med til at l\u00f8se en problemstilling i samfundet, p\u00e5 arbejdspladsen, i hverdagssituationer eller noget helt fjerde. Med 2D f\u00e5r du en flot grafik med dybde, som pr\u00e6senterer dit budskab p\u00e5 en kreativ og letforst\u00e5elig m\u00e5de samtidig med, at du f\u00e5r et meget professionelt udtryk.<\/p>\n<p>Se hvordan <strong><span style=\"color: #219ebc;\"><a href=\"https:\/\/organdonation-ja-tak.dk\/\" target=\"_blank\" rel=\"noopener\" style=\"color: #219ebc;\">Organdonation \u2013 ja tak!<\/a><\/span><\/strong> bruger 2D animation til at forklare et f\u00f8lsomt og komplekst emne:<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<iframe src=\"https:\/\/player.vimeo.com\/video\/668142083?badge=0&#038;autopause=0&#038;player_id=0&#038;app_id=58479&#038;autoplay=1&#038;muted=1&#038;loop=1\" width=\"850\" height=\"478\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" title=\"Organdonation - ja tak! - aktivt fravalg\"><\/iframe>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;_initial&#8221; header_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; header_font_size=&#8221;36px&#8221; background_color=&#8221;#023047&#8243; custom_margin=&#8221;2%||-6%||false|false&#8221; custom_padding=&#8221;2%|2%|2%|2%|false|false&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"color: #ffffff;\">L\u00e6s mere her <\/span><a href=\"https:\/\/signafilm.dk\/doodle-film\/\" target=\"_blank\" rel=\"noopener\">og bliv inspireret til, hvordan din virksomhed kan skille sig ud fra m\u00e6ngden.<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;_initial&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; custom_padding_tablet=&#8221;0px||0px||false|false&#8221; custom_padding_phone=&#8221;20px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row module_id=&#8221;3D_animation&#8221; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;_initial&#8221; background_color=&#8221;#B9D6E5&#8243; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#B9D6E5&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; header_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; header_font_size=&#8221;36px&#8221; custom_padding=&#8221;|10px||10px|true|true&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3>3D animation<\/h3>\n<p>T\u00e6ttere p\u00e5 virkeligheden kommer man ikke i animationsverdenen. <strong><span style=\"color: #219ebc;\"><a href=\"https:\/\/signafilm.dk\/3d-animation\/\" style=\"color: #219ebc;\">3D animation<\/a><\/span><\/strong> fungerer rigtig godt, n\u00e5r der er detaljer eller elementer, som man ikke kan vise i en traditionel film eller anden type animationsfilm.<\/p>\n<p>Med 3D-video bliver billedet flerdimensionelt, og du f\u00e5r alle skjulte hj\u00f8rner og detaljer med, hvilket giver dig mulighed for at vise og forklare hvordan meget komplicerede produkter fungerer og anvendes. Har du f.eks. behov for at forklare, hvordan en maskine fungerer, eller hvordan et fremtidigt byggeri skal se ud, er det lettere for modtageren at se en 3D-video fremfor en skriftlig forklaring eller en doodle-film, fordi 3D-animation er s\u00e5 t\u00e6t p\u00e5 virkelighedens verden.<\/p>\n<p>Se hvordan <a href=\"https:\/\/inventilate.dk\/\" rel=\"noopener\"><strong><span style=\"color: #219ebc;\">InVentilate<\/span><\/strong><\/a> pr\u00e6senterer deres b\u00e6redygtige ventilation:<\/p>\n<p>[\/et_pb_text][et_pb_video src=&#8221;https:\/\/vimeo.com\/877806783\/fd3e208c9f&#8221; image_src=&#8221;\/\/i.vimeocdn.com\/video\/1745770769-495f4a18cdc70173e1b69acf10615afdbc8526760f33d91fc4674cc6dc811e03-d_960&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;fade&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;_initial&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;-6%||-3%||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;_initial&#8221; header_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; header_font_size=&#8221;36px&#8221; background_color=&#8221;#023047&#8243; custom_margin=&#8221;2%||2%||true|false&#8221; custom_padding=&#8221;2%|2%|2%|2%|false|false&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"color: #ffffff;\">L\u00e6s mere her <\/span><a href=\"https:\/\/signafilm.dk\/3d-animation\/\" target=\"_blank\" rel=\"noopener\">og bliv blive klogere p\u00e5, hvordan 3D animation kan vise hvordan, jeres produkter og maskiner virker.<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;_initial&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; custom_padding_tablet=&#8221;0px||0px||false|false&#8221; custom_padding_phone=&#8221;20px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row module_id=&#8221;Motion_graphics&#8221; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;_initial&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; header_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; header_font_size=&#8221;36px&#8221; custom_margin=&#8221;||2%||false|false&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3><strong>Motion graphics og Infographic videoer<\/strong><\/h3>\n<p><span style=\"text-decoration: underline;\"><strong><a href=\"\/motion-graphics\/\">Motion graphics<\/a><\/strong><\/span> eller infographic videoer bruges ofte til at fremstille data, viden eller unders\u00f8gelsesresultater p\u00e5 en let spiselig m\u00e5de. De to filmtyper bliver ofte forvekslet med hinanden, da mange tror det er samme type film. De indeholder ogs\u00e5 mange af de samme virkemidler og kvaliteter.<\/p>\n<p>F\u00e6lles for dem begge er, at de er sammensat af enkle og visuelle elementer (infographic), som tr\u00e6kker pointerne ud af dine data, og dermed g\u00f8r dem lettere at forst\u00e5 og gennemskue. Kedelige og uoverskuelige tal og data bliver ved hj\u00e6lp af animerede elementer\u00a0 omdannet til n\u00f8gleelementer i din film, som fanger og fastholder dit publikum.<\/p>\n<p>Den helt store forskel er, at motion graphics er animeret grafik med bev\u00e6gelse og dermed kan blive en film i sig selv, hvor infographic er stillest\u00e5ende elementer, der kan bruges som elementer i doodles, animationsfilm og lignende, men kan ogs\u00e5 sagtens kombineres i en \u201dalmindelig\u201d film.<\/p>\n<p>Se eksempel p\u00e5 motion graphics her:<\/p>\n<p>[\/et_pb_text][et_pb_video src=&#8221;https:\/\/player.vimeo.com\/video\/434657500&#8243; image_src=&#8221;\/\/i.vimeocdn.com\/video\/948131995-d1a4595fe08e73e5d2dec08ac93907b47b23d5dca31f3ed901d5a49476fc4fdb-d_960&#8243; play_icon_color=&#8221;#FFD01C&#8221; icon_font_size=&#8221;100px&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_video][et_pb_text _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;_initial&#8221; header_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; header_font_size=&#8221;36px&#8221; custom_margin=&#8221;||3%||false|false&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Se ogs\u00e5, hvordan bestyrelsesnetv\u00e6rket <span style=\"text-decoration: underline;\"><span style=\"color: #219ebc;\"><a href=\"https:\/\/asnet.dk\/\" target=\"_blank\" rel=\"noopener\" style=\"color: #219ebc; text-decoration: underline;\">Asnet<\/a><\/span><\/span> forenkler deres budskab med infographic:<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_video src=&#8221;https:\/\/player.vimeo.com\/video\/518156025&#8243; image_src=&#8221;\/\/i.vimeocdn.com\/video\/1073159673-9c6176ec46ec5c683057184faf7b8babd8b501dd531ba47999a2094c5e5f7794-d_960&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;_initial&#8221; custom_padding=&#8221;4px|||||&#8221; custom_padding_tablet=&#8221;4px|||||&#8221; custom_padding_phone=&#8221;20px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;_initial&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text module_id=&#8221;#del4_strategiske_keywords&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; header_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; header_font_size=&#8221;36px&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3><strong>Film, som afspejler virksomhedens DNA<\/strong><\/h3>\n<p>Uanset, hvilken <span style=\"text-decoration: underline; color: #219ebc;\"><strong><a href=\"\/animationsfilm\/\" style=\"color: #219ebc; text-decoration: underline;\">animationsfilm<\/a> <\/strong><\/span>du v\u00e6lger at f\u00e5 lavet, er det altid muligt at tilpasse farver, stil og udtryk efter organisationens eller virksomhedens brandidentitet. Samtidig har du ogs\u00e5 mulighed for at v\u00e6lge mellem forskellige stemmer til <span style=\"text-decoration: underline; color: #219ebc;\"><strong><a href=\"\/speakere\/\" style=\"color: #219ebc; text-decoration: underline;\">speaks<\/a> <\/strong><\/span>og genre i den eventuelle underl\u00e6gningsmusik, s\u00e5 du kan f\u00e5 det helt rigtige finish til filmen.<\/p>\n<p>N\u00e5r du v\u00e6lger at f\u00e5 lavet en animationsfilm hos SIGNA, tager vi altid udgangspunkt i historien og det budskab, som du \u00f8nsker at f\u00e5 formidlet. Med afs\u00e6t i dine \u00f8nsker hj\u00e6lper vores videojournalister dig med at finde den rigtige type film til lige pr\u00e6cis dit form\u00e5l. Somme tider viser det sig nemlig, at det er en helt anden type animationsfilm, som vil v\u00e6re det bedste og mest nyttige valg i forhold til, hvad man oprindeligt t\u00e6nkte.<\/p>\n<p><span style=\"color: #219ebc;\"><a href=\"https:\/\/signafilm.dk\/animation-gor-det-kedelige-sjovt\/\" style=\"color: #219ebc;\"><span style=\"text-decoration: underline;\"><strong>L\u00e6s artiklen om, at animation g\u00e5r det kedelige sjovt<\/strong><\/span><\/a><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; custom_padding=&#8221;20px|20px|20px|20px|false|false&#8221; border_radii=&#8221;on|12px|12px|12px|12px&#8221; border_width_all=&#8221;3px&#8221; border_color_all=&#8221;#FF8400&#8243; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;#d0d0d0 0%|#ffffff 99%&#8221;]<\/p>\n<h3>Hvad siger vores kunder?<\/h3>\n<p>Hvis du hellere vil h\u00f8re, hvad nogle af vores kunder siger, er det din heldige dag i dag! Jeg har nemlig snakket med to af vores gladeste kunder, som har f\u00e5et lavet explainer videoer her hos SIGNAfilm.<\/p>\n<h4>Silkeborg Forsyning fik en pixibog i stedet for en telefonstorm<\/h4>\n<p>Den ene kunde er<span>\u00a0<\/span><span style=\"text-decoration: underline; color: #219ebc;\"><strong><a href=\"https:\/\/www.silkeborgforsyning.dk\/\" target=\"_blank\" data-content=\"https:\/\/www.silkeborgforsyning.dk\/\" data-type=\"external\" rel=\"noopener undefined noreferrer\" style=\"color: #219ebc; text-decoration: underline;\">Silkeborg Forsyning<\/a><\/strong><\/span>, som fik lavet denne film, da alle i Silkeborg skulle have nye skraldespande. Normalt medf\u00f8rer en s\u00e5dan \u00e6ndring en telefonstorm fra frustrerede borgere. Derfor sad de klar til at forklare det nye system, men det var slet ikke n\u00f8dvendigt, for telefonopkaldene var minimale omkring selve udrulningen og det nye system.<\/p>\n<div class=\"s_rDcVideoSkin\" id=\"innercomp_xicz22i9\">\n<div class=\"s_rDcVideoSkinvideoFrame\" tabindex=\"0\">\n<p><iframe title=\"S\u00e5dan sorterer du dit affald\" src=\"https:\/\/player.vimeo.com\/video\/239960110?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<\/div>\n<div class=\"s_rDcVideoSkinvideoFrame\" tabindex=\"0\"><\/div>\n<div id=\"innercomp_xicz22i9videoFrame\" class=\"s_rDcVideoSkinvideoFrame\" tabindex=\"0\">Her er, hvad Susanne Pedersen fra Silkeborg Forsyning sagde om samarbejdet:<\/div>\n<div class=\"s_rDcVideoSkinvideoFrame\" tabindex=\"0\"><\/div>\n<div class=\"s_rDcVideoSkinvideoFrame\" tabindex=\"0\"><\/div>\n<\/div>\n<p class=\"font_8 color_14\"><strong><\/strong><\/p>\n<p class=\"font_8 color_14\"><strong><\/strong><\/p>\n<p class=\"font_8 color_14\"><strong>Hvilken udfordring stod I med, som I t\u00e6nkte, at film kunne l\u00f8se?<\/strong><br \/><em style=\"font-size: 16px;\">\u201dVi skulle have nogle til at forst\u00e5 et budskab, som var kompliceret at forklare p\u00e5 skrift. Explainer videoen som blev lavet som en <\/em><span style=\"text-decoration: underline; color: #219ebc;\"><em><strong><a href=\"\/doodle-film\/\" style=\"color: #219ebc; text-decoration: underline;\">doodle film<\/a><\/strong><\/em><\/span><em style=\"font-size: 16px;\"> gjorde, at det blev letforst\u00e5eligt. Det blev faktisk s\u00e5 fint, at vi fik jer til at lave filmen som en lille pixibog, fordi den forklarede tingene s\u00e5 nemt.\u201d<\/em><\/p>\n<p class=\"font_8 color_14\"><em style=\"font-size: 16px;\"><\/em><\/p>\n<p class=\"font_8 color_14\"><strong>Hvorfor faldt valget p\u00e5 lige netop en explainer video?<\/strong><br \/><em style=\"font-size: 16px;\">\u201dEnkeltheden i det. Det g\u00f8r noget kompliceret enkelt at forst\u00e5.\u201d<span style=\"text-decoration: underline; color: #219ebc;\"><strong><br \/><\/strong><\/span><\/em><\/p>\n<p class=\"font_8 color_14\"><em style=\"font-size: 16px;\"><\/em><\/p>\n<p class=\"font_8 color_14\"><strong>Hvad var effekten af filmen?<\/strong><br \/><span style=\"font-size: 16px;\">\u201d<em>Man kan sige, at effekten var, at der ikke var en reaktion. Budskabet blev modtaget og ingen havde problemer med at forst\u00e5 det. Vi oplevede endda, at vores film pludselig k\u00f8rte i butikker, fordi den s\u00e5 simpelt forklarede den nye affaldssortering. Det fik jo ogs\u00e5 budskabet ud p\u00e5 en helt anden m\u00e5de, at de ogs\u00e5 valgte at bruge den. S\u00e5 kunne folk se filmen flere forskellige steder.\u201d<\/em><\/span><\/p>\n<p class=\"font_8 color_14\"><span style=\"font-size: 16px;\"><em><\/em><\/span><\/p>\n<p class=\"font_8 color_14\"><strong>Hvordan har du oplevet tidsforbruget i forhold til at f\u00e5 lavet en film?<\/strong><br \/><span style=\"font-size: 16px;\"><em>\u201dJamen, det er jo minimalt. Jeg har siddet med lignende projekter tidligere og tidsforbruget er simpelthen minimalt hos jer. Det kan n\u00e6rmest ikke g\u00f8res mindre. Der hvor udfordringen nogle gange kan v\u00e6re, n\u00e5r jeg som tovholder skal blive enig med nogle andre om, at vi skal have lavet en film, er at f\u00e5 fortalt dem, hvordan jeres proces er. De andre sidder m\u00e5ske og t\u00e6nker arbejdsgrupper, plenumbeslutninger, flere deltagende, osv, men s\u00e5dan er det ikke sammen med jer. Vi skal bare beslutte os for at f\u00e5 lavet en film og give id\u00e9en videre. S\u00e5 det er m\u00e5ske 2-3 timer, som 2-3 mand tilsammen bruger p\u00e5 det.\u201d<\/em><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Motion graphics, explainer video, infographic, Doodles, 2D animation og 3D animation. Hvilke forskelle er der egentlig p\u00e5 de forskellige typer animationsfilm? Det gennemg\u00e5r vi i denne artikel, s\u00e5 du kan blive klogere p\u00e5, hvordan de adskiller sig fra hinanden samt hvilke form\u00e5l, de forskellige typer film oftest anvendes til.<\/p>\n","protected":false},"author":4,"featured_media":881,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[10],"tags":[],"class_list":["post-879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artikler-om-animationsfilm"],"_links":{"self":[{"href":"https:\/\/signafilm.dk\/v25\/wp-json\/wp\/v2\/posts\/879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/signafilm.dk\/v25\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/signafilm.dk\/v25\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/signafilm.dk\/v25\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/signafilm.dk\/v25\/wp-json\/wp\/v2\/comments?post=879"}],"version-history":[{"count":9,"href":"https:\/\/signafilm.dk\/v25\/wp-json\/wp\/v2\/posts\/879\/revisions"}],"predecessor-version":[{"id":1555,"href":"https:\/\/signafilm.dk\/v25\/wp-json\/wp\/v2\/posts\/879\/revisions\/1555"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/signafilm.dk\/v25\/wp-json\/wp\/v2\/media\/881"}],"wp:attachment":[{"href":"https:\/\/signafilm.dk\/v25\/wp-json\/wp\/v2\/media?parent=879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/signafilm.dk\/v25\/wp-json\/wp\/v2\/categories?post=879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/signafilm.dk\/v25\/wp-json\/wp\/v2\/tags?post=879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}