{"id":815,"date":"2024-08-04T16:39:27","date_gmt":"2024-08-04T14:39:27","guid":{"rendered":"https:\/\/signafilm.dk\/v25\/?p=815"},"modified":"2025-09-24T11:49:45","modified_gmt":"2025-09-24T09:49:45","slug":"employer-branding-i-social-og-sundhedssektoren","status":"publish","type":"post","link":"https:\/\/signafilm.dk\/v25\/employer-branding-i-social-og-sundhedssektoren\/","title":{"rendered":"SOSU &#8211; Employer branding i social- og sundhedssektoren"},"content":{"rendered":"\n[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; custom_padding=&#8221;||24px|||&#8221; custom_padding_tablet=&#8221;||24px|||&#8221; custom_padding_phone=&#8221;20px||0px||false|false&#8221; bottom_divider_style=&#8221;curve2&#8243; bottom_divider_color=&#8221;#B9D6E5&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;|auto|21px|auto||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; header_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; header_font_size=&#8221;36px&#8221; header_2_font_size=&#8221;36px&#8221; header_2_line_height=&#8221;1.4em&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h3>Brug af medarbejderhistorier i film kan g\u00f8re det mere attraktivt af v\u00e6re SOSU-medarbejder i den danske sundhedssektor<\/h3>\n<p><strong>Social- og sundhedssektoren st\u00e5r overfor en betydelig udfordring med at tiltr\u00e6kke og fastholde kvalificerede SOSU medarbejdere. Manglen p\u00e5 personale er en alvorlig bekymring, der p\u00e5virker kvaliteten af pleje og omsorg. Dette skyldes blandt andet en aldrende befolkning, der \u00f8ger eftersp\u00f8rgslen efter sundhedsydelser, samt konkurrencen fra andre sektorer, der ogs\u00e5 har brug for dygtige medarbejdere.<\/strong><\/p>\n<p>For at im\u00f8deg\u00e5 denne udfordring er det afg\u00f8rende, at kommuner og sektorens interessenter tager proaktive skridt for at g\u00f8re de opsl\u00e5ede jobs mere attraktive. En effektiv strategi for at tiltr\u00e6kke SOSU&#8217;er er brugen af autentiske <span style=\"text-decoration: underline; color: #219ebc;\"><strong><a href=\"https:\/\/signafilm.dk\/medarbejderfilm-stemningsbilleder\/\" style=\"color: #219ebc; text-decoration: underline;\">medarbejderhistorier<\/a> <\/strong><\/span>formidlet gennem film.<\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/signafilm.dk\/v25\/wp-content\/uploads\/2025\/08\/Ung-sosu-sindhedshjaelper.jpg&#8221; alt=&#8221;Ung SOSU hj\u00e6lper i \u00c6ldreplejen&#8221; title_text=&#8221;Ung SOSU hj\u00e6lper i \u00c6ldreplejen&#8221; _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; next_background_color=&#8221;#B9D6E5&#8243; _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; custom_padding=&#8221;38px||86px|||&#8221; custom_padding_tablet=&#8221;38px||86px|||&#8221; custom_padding_phone=&#8221;20px||0px||false|false&#8221; top_divider_style=&#8221;ramp2&#8243; top_divider_color=&#8221;#B9D6E5&#8243; bottom_divider_style=&#8221;wave2&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; header_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; header_font_size=&#8221;36px&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h2>Rekrutteringsmarkedet er forandret<\/h2>\n<p>De traditionelle metoder til rekruttering er ikke l\u00e6ngere tilstr\u00e6kkelige. Stillingsopslag og tekstbaserede annoncer form\u00e5r sj\u00e6ldent at formidle den passion og det engagement, der kr\u00e6ves i social- og sundhedssektoren. Derudover kan disse metoder ofte virke upersonlige og fjerne for potentielle kandidater, hvilket ikke bidrager til at skabe en st\u00e6rk f\u00f8lelsesm\u00e6ssig forbindelse.<\/p>\n<p>Ved at anvende film kan sektoren fremvise de inspirerende og meningsfulde oplevelser, som eksisterende medarbejdere har i deres daglige arbejde. Film har en unik evne til at vise de menneskelige aspekter af arbejdet \u2013 de sm\u00e5 sejre, den dybe tilfredsstillelse ved at hj\u00e6lpe andre, og de personlige relationer, der opbygges. Disse historier kan skabe en st\u00e6rk f\u00f8lelsesm\u00e6ssig forbindelse til potentielle kandidater og give et realistisk indblik i arbejdsmilj\u00f8et. N\u00e5r kandidater ser og h\u00f8rer autentiske fort\u00e6llinger fra nuv\u00e6rende medarbejdere, kan de lettere forestille sig selv i disse roller og forst\u00e5 den v\u00e6rdi, de kan tilf\u00f8re.<\/p>\n<p>L\u00e6s <span style=\"text-decoration: underline; color: #219ebc;\"><strong><a href=\"https:\/\/signafilm.dk\/5-gode-rad-til-rekruttering-af-den-rette-medarbejder\/\" style=\"color: #219ebc; text-decoration: underline;\">5 gode r\u00e5d til rekruttering af den rette medarbejder!<\/a><\/strong><\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; next_background_color=&#8221;#ffffff&#8221; _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; background_color=&#8221;#B9D6E5&#8243; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;20px||20px||false|false&#8221; custom_padding_tablet=&#8221;20px||20px||false|false&#8221; custom_padding_phone=&#8221;20px||0px||false|false&#8221; bottom_divider_style=&#8221;wave2&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; header_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; header_font_size=&#8221;36px&#8221; header_3_font_size=&#8221;28px&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h3>Kan vi tiltr\u00e6kke SOSU-hj\u00e6lpere fra Indien og Filippinerne<\/h3>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_3,1_3&#8243; _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; text_text_color=&#8221;#FFFFFF&#8221; header_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; header_font_size=&#8221;36px&#8221; background_color=&#8221;#023047&#8243; custom_margin=&#8221;|20px|||false|false&#8221; custom_padding=&#8221;20px|20px|20px|20px|false|false&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p>rI Danmark st\u00e5r social- og sundhedssektoren overfor en betydelig udfordring med at tiltr\u00e6kke nok kvalificerede medarbejdere. For at im\u00f8deg\u00e5 denne udfordring har regeringen besluttet at hente 1000 SOSU-hj\u00e6lpere fra Indien og Filippinerne . Denne indsats kr\u00e6ver en st\u00e6rk og m\u00e5lrettet employer branding-strategi, hvor brugen af medarbejderhistorier i film kan spille en afg\u00f8rende rolle.<\/p>\n<h3><span style=\"color: #b9d6e5;\"><\/span><\/h3>\n<h3><span style=\"color: #b9d6e5;\">Medarbejderfilm som rekrutteringsv\u00e6rkt\u00f8j<\/span><\/h3>\n<p>Autentiske medarbejderhistorier, formidlet gennem film, kan v\u00e6re med til at skabe en attraktiv og trov\u00e6rdig fort\u00e6lling om arbejdet og livet som SOSU-hj\u00e6lper i Danmark. Filmene kan give udenlandske kandidater et realistisk indblik i b\u00e5de de faglige og personlige aspekter af arbejdet, hvilket er afg\u00f8rende for at skabe tillid og interesse.<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; text_text_color=&#8221;#FFFFFF&#8221; header_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; header_font_size=&#8221;36px&#8221; header_3_line_height=&#8221;1.4em&#8221; background_color=&#8221;#6C8A98&#8243; custom_padding=&#8221;20px|20px|20px|20px|false|false&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; border_color_all=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h3>Fremh\u00e6v livet i Danmark<\/h3>\n<p>Derudover kan filmene ogs\u00e5 fremh\u00e6ve de fordele, der er ved at bo og arbejde i Danmark, s\u00e5som livskvalitet, sikkerhed, sociale fordele og muligheden for personlig og faglig udvikling.<\/p>\n<p>Ved at vise konkrete eksempler p\u00e5, hvordan udenlandske medarbejdere har integreret sig og trives i det danske samfund, kan filmene inspirere potentielle kandidater til at tage springet.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; text_text_color=&#8221;#FFFFFF&#8221; header_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; header_font_size=&#8221;36px&#8221; background_color=&#8221;#6C8A98&#8243; custom_margin=&#8221;|10px|||false|false&#8221; custom_padding=&#8221;20px|20px|20px|20px|false|false&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; border_color_all=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h3><span style=\"color: #ffd01c;\"><b>Visuel formidling af kultur og arbejdsmilj\u00f8<\/b><\/span><\/h3>\n<p>Film kan effektivt vise de konkrete arbejdsopgaver, arbejdsmilj\u00f8et og den danske arbejdskultur, som kan v\u00e6re ukendt for udenlandske kandidater.<\/p>\n<p>Ved at pr\u00e6sentere nuv\u00e6rende medarbejdere, deres daglige rutiner og personlige oplevelser kan filmene give et levende og nuanceret billede af, hvad det vil sige at arbejde som SOSU-hj\u00e6lper i Danmark.<\/p>\n<p>Dette visuelle indblik kan v\u00e6re med til at afmystificere jobbet og skabe en forbindelse p\u00e5 tv\u00e6rs af kulturer.<\/p>\n<p>&nbsp;<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; text_text_color=&#8221;#FFFFFF&#8221; header_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; header_font_size=&#8221;36px&#8221; background_color=&#8221;#023047&#8243; custom_margin=&#8221;|||10px|false|false&#8221; custom_padding=&#8221;20px|20px|20px|20px|false|false&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; border_color_all=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h3><span style=\"color: #ffd01c;\"><strong>En investering i fremtiden<\/strong><\/span><\/h3>\n<p>Brugen af medarbejderhistorier i film er en investering, der kan hj\u00e6lpe med at sikre en stabil og kvalificeret arbejdsstyrke i social- og sundhedssektoren. Ved at skabe en st\u00e6rk, autentisk og engagerende fort\u00e6lling om livet som SOSU-hj\u00e6lper i Danmark, kan filmene spille en central rolle i rekrutteringsprocessen og bidrage til at tiltr\u00e6kke de n\u00f8dvendige udenlandske medarbejdere.<\/p>\n<p>Denne m\u00e5lrettede brug af film i employer branding er ikke kun en effektiv rekrutteringsstrategi, men ogs\u00e5 en metode til at bygge bro mellem kulturer og skabe en inkluderende og mangfoldig arbejdsstyrke i Danmark.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; header_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; header_font_size=&#8221;36px&#8221; background_color=&#8221;#023047&#8243; custom_padding=&#8221;20px|20px|20px|20px|false|false&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h3><span style=\"color: #ffd01c;\">KILDER &amp; INSPIRATION:<\/span><\/h3>\n<p><a href=\"https:\/\/avisendanmark.dk\/politik\/regeringen-vil-hente-1000-sosu-hjaelpere-fra-indien-og-filippinerne\" rel=\"noopener\"><span style=\"font-size: small; color: #ffffff;\"><span style=\"text-decoration: underline;\"><strong>https:\/\/avisendanmark.dk\/politik\/regeringen-vil-hente-1000-sosu-hjaelpere-fra-indien-og-filippinerne<\/strong><\/span><\/span><\/a><\/p>\n<p><span style=\"font-size: small; color: #ffffff;\"><a href=\"https:\/\/www.ism.dk\/nyheder\/2024\/januar\/regeringen-er-parat-til-at-indgaa-partnerskaber-med-indien-og-filippinerne-om-rekruttering-af-sundhedspersoner\" style=\"color: #ffffff;\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>https:\/\/www.ism.dk\/nyheder\/2024\/januar\/regeringen-er-parat-til-at-indgaa-partnerskaber-med-indien-<\/strong><strong>og-filippinerne-om-rekruttering-af-sundhedspersoner<\/strong><\/span><\/a><\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; custom_padding=&#8221;5px||2px|||&#8221; custom_padding_tablet=&#8221;5px||2px|||&#8221; custom_padding_phone=&#8221;20px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; header_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; header_font_size=&#8221;36px&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h2>Hvorfor skal medarbejderhistorierne fremstilles som film?<\/h2>\n<p>En af de st\u00f8rste fordele ved medarbejderhistorier i film er trov\u00e6rdigheden. N\u00e5r medarbejdere deler deres egne oplevelser, formidler de \u00e6gthed, som er sv\u00e6r at opn\u00e5 gennem skriftlige beskrivelser. Denne \u00e6gthed er essentiel for at tiltr\u00e6kke kandidater, der s\u00f8ger mere end blot et job \u2013 de s\u00f8ger en karriere med mening og indflydelse. Film kan effektivt fremvise den positive forskel, medarbejderne g\u00f8r, og den tilfredsstillelse, der kommer fra at hj\u00e6lpe andre. Dette er is\u00e6r vigtigt i en sektor, hvor arbejdet ofte kan v\u00e6re kr\u00e6vende b\u00e5de fysisk og f\u00f8lelsesm\u00e6ssigt.<\/p>\n<p>L\u00e6s artiklen om <span style=\"text-decoration: underline; color: #219ebc;\"><strong><a href=\"https:\/\/signafilm.dk\/opna-den-bedste-kulturformidling-i-din-virksomhed\/\" style=\"color: #219ebc; text-decoration: underline;\">kulturformidling: Brug virksomhedens kultur aktivt i den rekruttering!<\/a><\/strong><\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; background_color=&#8221;#e8e8e8&#8243; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||40px||false|false&#8221; custom_padding_tablet=&#8221;||40px||false|false&#8221; custom_padding_phone=&#8221;20px||0px||false|false&#8221; top_divider_style=&#8221;wave2&#8243; top_divider_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/signafilm.dk\/v25\/wp-content\/uploads\/2025\/08\/Sabbat-i-aeldreplejen.jpg&#8221; alt=&#8221;Sabbat\u00e5r i \u00e6ldreplejen&#8221; title_text=&#8221;Sabbat\u00e5r i \u00e6ldreplejen&#8221; _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; header_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; header_font_size=&#8221;36px&#8221; header_3_font_size=&#8221;28px&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h3>Tiltr\u00e6k unge gennem sabbat\u00e5r i \u00e6ldreplejen!<\/h3>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; header_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; header_font_size=&#8221;36px&#8221; custom_margin=&#8221;|20px|||false|false&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p>Som leder i social- og sundhedssektoren ved du, hvor vigtigt det er at tiltr\u00e6kke engagerede og kompetente medarbejdere. En oplagt mulighed er at opfordre unge til at bruge deres sabbat\u00e5r i \u00e6ldreplejen. Dette initiativ kan v\u00e6re en win-win situation for b\u00e5de de unge og samfundet.<\/p>\n<h3>Giv unge en meningsfuld oplevelse<\/h3>\n<p>Ved at tilbyde sabbat\u00e5rsprogrammer i \u00e6ldreplejen kan I tiltr\u00e6kke unge, der \u00f8nsker at afpr\u00f8ve, om en karriere inden for plejesektoren er noget for dem. De unge vil f\u00e5 en v\u00e6rdifuld erfaring, udvikle empati, t\u00e5lmodighed og kommunikationsevner \u2013 alt imens de g\u00f8r en reel forskel for de \u00e6ldre borgere.<\/p>\n<h3>Brug medarbejderfilm som rekrutteringsv\u00e6rkt\u00f8j<\/h3>\n<p>Medarbejderfilm kan v\u00e6re et kraftfuldt redskab til at vise, hvad et sabbat\u00e5r i \u00e6ldreplejen indeb\u00e6rer. Ved at dele autentiske historier fra nuv\u00e6rende medarbejdere, der fort\u00e6ller om deres daglige arbejde, kan I give de unge et realistisk billede af, hvad de kan forvente. Disse film kan inspirere og motivere potentielle sabbat\u00e5rsmedarbejdere ved at vise de personlige og faglige gevinster ved arbejdet.\u00a0<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; text_text_color=&#8221;#FFFFFF&#8221; header_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; header_font_size=&#8221;36px&#8221; header_3_line_height=&#8221;1.4em&#8221; background_color=&#8221;#6C8A98&#8243; custom_padding=&#8221;20px|20px|20px|20px|false|false&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; border_color_all=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h3>Fordele for Samfundet og Jeres Institution<\/h3>\n<p>Unge, der v\u00e6lger at arbejde i \u00e6ldreplejen i deres sabbat\u00e5r, bringer frisk energi og nye perspektiver ind i jeres team. Deres tilstedev\u00e6relse kan lette arbejdsbyrden for fastansatte medarbejdere og bidrage til et mere dynamisk arbejdsmilj\u00f8. Samtidig er det en v\u00e6rdifuld m\u00e5de at introducere potentielle fremtidige medarbejdere til sektoren.<\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; text_text_color=&#8221;#FFFFFF&#8221; header_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; header_font_size=&#8221;36px&#8221; background_color=&#8221;#023047&#8243; custom_margin=&#8221;20px||||false|false&#8221; custom_padding=&#8221;20px|20px|20px|20px|false|false&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; border_color_all=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h3><span style=\"color: #ffd01c;\">Tag initiativet<\/span><\/h3>\n<div class=\"flex flex-grow flex-col max-w-full\">\n<div data-message-author-role=\"assistant\" data-message-id=\"0b21e100-de61-47b7-9edc-bd15d04167e2\" dir=\"auto\" class=\"min-h-[20px] text-message flex w-full flex-col items-end gap-2 whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>Overvej at udvikle og promovere sabbat\u00e5rsprogrammer i jeres \u00e6ldreplejeinstitution. Brug medarbejderfilm aktivt i rekrutteringsprocessen for at tiltr\u00e6kke unge, der er nysgerrige p\u00e5 at pr\u00f8ve kr\u00e6fter med plejesektoren. Dette initiativ kan hj\u00e6lpe med at sikre en stabil tilgang af engagerede unge mennesker, der kan bidrage til at forbedre livskvaliteten for de \u00e6ldre og styrke jeres teams.<\/p>\n<p>L\u00e6s artiklen: <span style=\"text-decoration: underline;\"><strong><a href=\"\/v25\/genopbyg-omdoemme-tag-scenen\/\">Tag scenen og fort\u00e6l historien<\/a><\/strong><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; background_color=&#8221;rgba(114,142,159,0.4)&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;|auto|0px|auto||&#8221; custom_padding=&#8221;20px|20px|20px|20px|false|false&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; link_font=&#8221;|700|||on|||gcid-secondary-color|double&#8221; header_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; header_font_size=&#8221;36px&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h3><span style=\"color: #ffffff;\">F\u00e5 en fornemmelse af, hvem der har aktive jobopslag rettet mod SOSU eller \u00e6ldreplejen<\/span><\/h3>\n<p><span style=\"color: #ffcc00;\"><a href=\"https:\/\/www.google.com\/search?q=job+sosu\" style=\"color: #ffcc00;\" rel=\"noopener\"><strong>https:\/\/www.google.com\/search?q=job+sosu<\/strong><\/a><\/span><\/p>\n<p><span style=\"color: #ffcc00;\"><strong><a href=\"https:\/\/www.google.com\/search?q=job+%C3%A6ldreplejen\" style=\"color: #ffcc00;\" rel=\"noopener\">https:\/\/www.google.com\/search?q=job+%C3%A6ldreplejen<\/a>\u00a0<\/strong><\/span><a href=\"https:\/\/www.google.com\/search?q=job+%C3%A6ldreplejen\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.google.com\/search?q=job+sosu\" rel=\"noopener\"><\/a><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; custom_padding=&#8221;2px|||||&#8221; custom_padding_tablet=&#8221;2px|||||&#8221; custom_padding_phone=&#8221;20px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; header_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; header_font_size=&#8221;36px&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h2>Gode historier skaber engagement og trov\u00e6rdighed<\/h2>\n<p>Gennem engagerende og trov\u00e6rdige medarbejderhistorier kan social- og sundhedssektoren blive en attraktiv karrieredestination, der tiltr\u00e6kker de rette talenter og sikrer kvalitetspleje for fremtiden. Investeringen i film som en del af employer branding-strategien er ikke kun et skridt mod at l\u00f8se den aktuelle mangel p\u00e5 personale, men ogs\u00e5 en langsigtet l\u00f8sning til at opbygge en st\u00e6rkere og mere engageret arbejdsstyrke.<\/p>\n<p>L\u00e6s artiklen om at <span style=\"text-decoration: underline; color: #219ebc;\"><strong><a href=\"https:\/\/signafilm.dk\/styrk-dit-employer-brand-med-korte-medarbejderfilm\/\" style=\"color: #219ebc; text-decoration: underline;\">styrke sit employer brand med korte medarbejderfilm<\/a><\/strong><\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Social- og sundhedssektoren st\u00e5r overfor en betydelig udfordring med at tiltr\u00e6kke og fastholde kvalificerede SOSU medarbejdere. Manglen p\u00e5 personale er en alvorlig bekymring, der p\u00e5virker kvaliteten af pleje og omsorg. Dette skyldes blandt andet en aldrende befolkning, der \u00f8ger eftersp\u00f8rgslen efter sundhedsydelser, samt konkurrencen fra andre sektorer, der ogs\u00e5 har brug for dygtige medarbejdere.<\/p>\n","protected":false},"author":4,"featured_media":819,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artikler-om-employer-branding"],"_links":{"self":[{"href":"https:\/\/signafilm.dk\/v25\/wp-json\/wp\/v2\/posts\/815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/signafilm.dk\/v25\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/signafilm.dk\/v25\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/signafilm.dk\/v25\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/signafilm.dk\/v25\/wp-json\/wp\/v2\/comments?post=815"}],"version-history":[{"count":8,"href":"https:\/\/signafilm.dk\/v25\/wp-json\/wp\/v2\/posts\/815\/revisions"}],"predecessor-version":[{"id":827,"href":"https:\/\/signafilm.dk\/v25\/wp-json\/wp\/v2\/posts\/815\/revisions\/827"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/signafilm.dk\/v25\/wp-json\/wp\/v2\/media\/819"}],"wp:attachment":[{"href":"https:\/\/signafilm.dk\/v25\/wp-json\/wp\/v2\/media?parent=815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/signafilm.dk\/v25\/wp-json\/wp\/v2\/categories?post=815"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/signafilm.dk\/v25\/wp-json\/wp\/v2\/tags?post=815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}