{"id":3419,"date":"2025-10-19T16:17:57","date_gmt":"2025-10-19T14:17:57","guid":{"rendered":"https:\/\/signafilm.dk\/v25\/?p=3419"},"modified":"2025-10-19T21:03:08","modified_gmt":"2025-10-19T19:03:08","slug":"online-video-marketing","status":"publish","type":"post","link":"https:\/\/signafilm.dk\/v25\/online-video-marketing\/","title":{"rendered":"Online video marketing"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;40px||4px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>Online video marketing<\/h2>\n<h4>&#8211; s\u00e5dan skaber du synlighed, engagement og salg med film<\/h4>\n<p data-start=\"274\" data-end=\"540\">Video er blevet selve omdrejningspunktet i online markedsf\u00f8ring. Uanset om du driver en mindre virksomhed, en <a href=\"\/v25\/film-til-offentlig-kommunikation\/\">kommune<\/a> eller en stor organisation, er <strong data-start=\"423\" data-end=\"449\">online video marketing<\/strong> en af de mest effektive m\u00e5der at skabe opm\u00e6rksomhed, formidle dit budskab og \u00f8ge salget.<\/p>\n<p data-start=\"542\" data-end=\"888\">I en tid hvor <a href=\"\/v25\/kommunikation-og-sociale-medier\/%20\">sociale medier<\/a>, <a href=\"\/v25\/video-i-kunderejsen\/%20\">hjemmesider<\/a> og <a href=\"\/v25\/videomarketing-youtube-vs-facebook-hvad-er-bedst\/%20\">digitale platforme<\/a> flyder over med indhold, kr\u00e6ver det mere end tekst og billeder at skille sig ud. Det kr\u00e6ver levende fort\u00e6llinger, f\u00f8lelser og autenticitet. Det er her <strong data-start=\"757\" data-end=\"779\">videomarkedsf\u00f8ring<\/strong> viser sin styrke \u2013 som den mest engagerende og trov\u00e6rdige form for kommunikation i den digitale tidsalder.<\/p>\n<p data-start=\"890\" data-end=\"1123\">Hos <strong data-start=\"894\" data-end=\"907\">SIGNAfilm<\/strong> har vi gennem mere end et \u00e5rti arbejdet med film som strategisk v\u00e6rkt\u00f8j i virksomhedernes <strong data-start=\"998\" data-end=\"1024\">digitale markedsf\u00f8ring<\/strong>. Vi ser hver dag, hvordan video ikke bare informerer \u2013 men inspirerer, bev\u00e6ger og skaber handling.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(114,142,159,0.29)&#8221; width=&#8221;100%&#8221; custom_padding=&#8221;|50px||50px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/signafilm.dk\/v25\/wp-content\/uploads\/2025\/10\/dreamstime_61355823_video-marketing_600x600px.png&#8221; alt=&#8221;Illustration til online video marketing&#8221; title_text=&#8221;Illustration til online video marketing&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2 data-start=\"1130\" data-end=\"1168\"><strong data-start=\"1133\" data-end=\"1168\">Hvad er online video marketing?<\/strong><\/h2>\n<p data-start=\"1170\" data-end=\"1428\"><strong data-start=\"1170\" data-end=\"1196\">Online video marketing<\/strong> handler om at bruge film strategisk som en del af din <strong data-start=\"1251\" data-end=\"1275\">online markedsf\u00f8ring<\/strong>. Det er ikke blot at producere en flot video \u2013 det er at t\u00e6nke <a href=\"\/v25\/video-i-kunderejsen\/%20\">film ind i hele kunderejsen<\/a>: fra <a href=\"\/v25\/branding-video-til-profilering\/%20\">opm\u00e6rksomhed til k\u00f8b<\/a>, <a href=\"\/v25\/onboarding-video-til-nye-medarbejdere\/%20\">fra onboarding til fastholdelse<\/a>.<\/p>\n<p data-start=\"1430\" data-end=\"1536\">Videomarkedsf\u00f8ring d\u00e6kker over alle de formater, hvor video indg\u00e5r i den digitale indsats. Det kan v\u00e6re:<\/p>\n<ul data-start=\"1538\" data-end=\"1916\">\n<li data-start=\"1538\" data-end=\"1597\">\n<p data-start=\"1540\" data-end=\"1597\"><a href=\"\/v25\/kampagnefilm\/\"><strong data-start=\"1540\" data-end=\"1556\">Kampagnefilm<\/strong> <\/a>der skaber opm\u00e6rksomhed og engagement.<\/p>\n<\/li>\n<li data-start=\"1598\" data-end=\"1680\">\n<p data-start=\"1600\" data-end=\"1680\"><a href=\"\/v25\/produktfilm-og-instruktionsfilm\/\"><strong data-start=\"1600\" data-end=\"1615\">Produktfilm<\/strong> <\/a>der viser funktioner og fordele p\u00e5 en enkel og trov\u00e6rdig m\u00e5de.<\/p>\n<\/li>\n<li data-start=\"1681\" data-end=\"1777\">\n<p data-start=\"1683\" data-end=\"1777\"><a href=\"\/v25\/employer-branding-videos\/\"><strong data-start=\"1683\" data-end=\"1709\">Employer branding-film<\/strong><\/a> der styrker virksomhedens omd\u00f8mme og tiltr\u00e6kker nye medarbejdere.<\/p>\n<\/li>\n<li data-start=\"1778\" data-end=\"1837\">\n<p data-start=\"1780\" data-end=\"1837\"><a href=\"\/v25\/animationsfilm_animeret-film\/\"><strong data-start=\"1780\" data-end=\"1798\">Animationsfilm<\/strong> <\/a>der g\u00f8r det komplekse let at forst\u00e5.<\/p>\n<\/li>\n<li data-start=\"1838\" data-end=\"1916\">\n<p data-start=\"1840\" data-end=\"1916\"><a href=\"\/v25\/some-film-og-brug-af-video-paa-sociale-medier\/%20\"><strong data-start=\"1840\" data-end=\"1856\">SoMe-videoer<\/strong><\/a> der er korte, pr\u00e6cise og optimeret til sociale platforme.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1918\" data-end=\"2032\">Kort sagt: online video marketing er en samlet indsats, hvor <a href=\"\/v25\/er-din-videostrategi-pa-plads\/%20\">strategien<\/a>, <a href=\"\/v25\/hvad-er-gode-historier-og-storytelling\/%20\">filmens budskaber<\/a> og distributionen h\u00e6nger sammen, s\u00e5 det skaber den helt rigtige <a href=\"\/v25\/performanceanalyse_bedre-online-resultater\/%20\">performance<\/a>.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3 data-start=\"2039\" data-end=\"2095\"><strong data-start=\"2042\" data-end=\"2095\">Hvorfor virker video bedre end tekst og billeder?<\/strong><\/h3>\n<p data-start=\"2097\" data-end=\"2329\">Video er den mest effektive kommunikationsform online \u2013 og tallene taler for sig selv.<br data-start=\"2183\" data-end=\"2186\" \/>Flere unders\u00f8gelser viser, at brugere husker <strong data-start=\"2231\" data-end=\"2253\">95 % af et budskab<\/strong>, n\u00e5r de ser det i en video, men kun <strong data-start=\"2290\" data-end=\"2298\">10 %<\/strong>, n\u00e5r de l\u00e6ser det som tekst.<\/p>\n<p data-start=\"2331\" data-end=\"2591\">Samtidig favoriserer algoritmer p\u00e5 sociale medier og s\u00f8gemaskiner videoindhold. P\u00e5 <a href=\"https:\/\/linkedin.com\" rel=\"noopener\">LinkedIn<\/a> f\u00e5r indl\u00e6g med video i gennemsnit <strong data-start=\"2457\" data-end=\"2484\">5 gange mere engagement<\/strong>, og p\u00e5 <a href=\"https:\/\/support.google.com\/google-ads\/answer\/9234102?hl=da\" rel=\"noopener\">Google<\/a> er sandsynligheden for at rangere h\u00f8jt <strong data-start=\"2538\" data-end=\"2557\">53 gange st\u00f8rre<\/strong>, hvis der er video p\u00e5 din side.<\/p>\n<p data-start=\"2593\" data-end=\"2838\">Men effekten handler ikke kun om data. Den handler om mennesker.<br data-start=\"2657\" data-end=\"2660\" \/>Video appellerer til b\u00e5de f\u00f8lelser og logik. Vi m\u00e6rker budskabet, n\u00e5r vi ser det \u2013 og vi f\u00e5r tillid til afsenderen. Derfor virker film b\u00e5de i salg, kommunikation og rekruttering. Vi kalder det for <a href=\"\/v25\/hvad-er-gode-historier-og-storytelling\/ \">god storytelling<\/a>.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/signafilm.dk\/v25\/wp-content\/uploads\/2025\/10\/Digital-marketing.png&#8221; alt=&#8221;Digital marketing &#8211; hvorfor virker video mere effektivt end tekst&#8221; title_text=&#8221;Digital marketing &#8211; hvorfor virker video mere effektivt end tekst&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;2px|||||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/signafilm.dk\/v25\/wp-content\/uploads\/2025\/10\/Digital-marketing-henvisning-til-artikel.png&#8221; alt=&#8221;Digital marketing &#8211; henvisning til artikel om teknikker til effektiv brug af videomarketing i B2B markedsf\u00f8ring&#8221; title_text=&#8221;Digital marketing &#8211; henvisning til artikel om teknikker til effektiv brug af videomarketing i B2B markedsf\u00f8ring&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2 data-start=\"2845\" data-end=\"2894\"><strong data-start=\"2848\" data-end=\"2894\">Strategien bag effektiv videomarkedsf\u00f8ring<\/strong><\/h2>\n<p data-start=\"2896\" data-end=\"3045\">Succesfuld <strong data-start=\"2907\" data-end=\"2929\">videomarkedsf\u00f8ring<\/strong> kr\u00e6ver en plan. Mange virksomheder producerer gode videoer \u2013 men uden en klar strategi bliver effekten kortvarig.<\/p>\n<p data-start=\"3047\" data-end=\"3161\">Hos SIGNAfilm arbejder vi altid strategisk med fem faser, der sikrer, at din video bliver set, forst\u00e5et og husket:<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_5,1_5,1_5,1_5,1_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;3px|||||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_blurb title=&#8221;1. M\u00e5l og m\u00e5lgruppe&#8221; image=&#8221;https:\/\/signafilm.dk\/v25\/wp-content\/uploads\/2025\/10\/video-marketing_1.png&#8221; alt=&#8221;Strategien bag effektiv videomarkedsf\u00f8ring &#8211; m\u00e5l og m\u00e5lgruppe&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; body_font_size=&#8221;12px&#8221; body_line_height=&#8221;1.1em&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p data-start=\"3193\" data-end=\"3384\">Hvad vil du opn\u00e5 \u2013 og hvem skal du ramme? Det kan v\u00e6re \u00f8get salg, mere trafik, bedre kendskab eller rekruttering. Vi hj\u00e6lper dig med at oms\u00e6tte dine forretningsm\u00e5l til filmstrategi og KPI\u2019er.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_blurb title=&#8221;2. Id\u00e9en og formatet&#8221; image=&#8221;https:\/\/signafilm.dk\/v25\/wp-content\/uploads\/2025\/10\/video-marketing_2.png&#8221; alt=&#8221;Strategien bag effektiv videomarkedsf\u00f8ring &#8211; Ide og format&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; body_font_size=&#8221;12px&#8221; body_line_height=&#8221;1.1em&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p data-start=\"3413\" data-end=\"3572\">N\u00e5r m\u00e5let er defineret, v\u00e6lger vi formatet: Kampagnefilm, produktfilm, testimonial eller en serie af SoMe-videoer. Valget afh\u00e6nger af kanal, tone og m\u00e5lgruppe.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_blurb title=&#8221;3. Produktion og storytelling&#8221; image=&#8221;https:\/\/signafilm.dk\/v25\/wp-content\/uploads\/2025\/10\/video-marketing_3.png&#8221; alt=&#8221;Strategien bag effektiv videomarkedsf\u00f8ring &#8211; Produktion og storytelling&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; body_font_size=&#8221;12px&#8221; body_line_height=&#8221;1.1em&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p data-start=\"3614\" data-end=\"3797\">En st\u00e6rk film kr\u00e6ver en fort\u00e6lling. Hos SIGNAfilm bruger vi journalistisk og visuel storytelling til at forvandle fakta til f\u00f8lelser. Det g\u00f8r budskabet menneskeligt \u2013 og mindev\u00e6rdigt.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_blurb title=&#8221;4. Distribution og kanalvalg&#8221; image=&#8221;https:\/\/signafilm.dk\/v25\/wp-content\/uploads\/2025\/10\/video-marketing_4-1.png&#8221; alt=&#8221;Strategien bag effektiv videomarkedsf\u00f8ring &#8211; Distribution og kanalvalg&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; body_font_size=&#8221;12px&#8221; body_line_height=&#8221;1.1em&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p data-start=\"3838\" data-end=\"4036\">Vi r\u00e5dgiver om, hvordan du f\u00e5r mest ud af din film \u2013 p\u00e5 hjemmesiden, YouTube, LinkedIn, Instagram eller via betalte annoncer. En film b\u00f8r leve p\u00e5 tv\u00e6rs af kanaler og kunne klippes i flere versioner.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_blurb title=&#8221;5. Analyse og optimering&#8221; image=&#8221;https:\/\/signafilm.dk\/v25\/wp-content\/uploads\/2025\/10\/video-marketing_5.png&#8221; alt=&#8221;Strategien bag effektiv videomarkedsf\u00f8ring &#8211; Analyse og optimering&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; body_font_size=&#8221;12px&#8221; body_line_height=&#8221;1.1em&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p data-start=\"4073\" data-end=\"4283\">Videomarkedsf\u00f8ring er ikke slut, n\u00e5r filmen er publiceret. F\u00f8rst d\u00e9r begynder l\u00e6ringen. Vi m\u00e5ler p\u00e5 reach, engagement, klikrate og konvertering \u2013 og hj\u00e6lper dig med at bruge data til at forbedre den n\u00e6ste film.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_4,1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#D0D0D0&#8243; width=&#8221;100%&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;|50px|29px|50px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; quote_font=&#8221;&#8211;et_global_body_font|&#8211;et_global_heading_font_weight|on||||||&#8221; custom_margin=&#8221;||7px|||&#8221; custom_padding=&#8221;|150px|||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<blockquote>\n<p>\u201cN\u00e5r strategi og storytelling g\u00e5r h\u00e5nd i h\u00e5nd, f\u00e5r du mere end en flot video \u2013 du f\u00e5r et kommunikationsv\u00e6rkt\u00f8j, der skaber effekt,\u201d siger Jan Tanderup Petersen, CEO i SIGNAfilm.<\/p>\n<\/blockquote>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/signafilm.dk\/v25\/wp-content\/uploads\/2025\/09\/SIGNAfilm_logo-rundt-blaat_600px.png&#8221; alt=&#8221;SIGNAfilm logo &#8211; We Tell Your Story &#8211; Rundt bl\u00e5t&#8221; title_text=&#8221;SIGNAfilm_logo-rundt-blaat_600px&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||9px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2 data-start=\"4471\" data-end=\"4519\"><strong data-start=\"4474\" data-end=\"4519\">Video som en del af digital markedsf\u00f8ring<\/strong><\/h2>\n<h4 data-start=\"4521\" data-end=\"4750\">I dag er video ikke et s\u00e6rskilt medie \u2013 det er kernen i al <strong data-start=\"4580\" data-end=\"4605\">digital markedsf\u00f8ring<\/strong>. Uanset om du arbejder med SEO, sociale medier eller e-mail-kampagner, spiller video en central rolle i at engagere og fastholde dit publikum.<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; border_width_top=&#8221;3px&#8221; border_color_top=&#8221;#FF8400&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#D0D0D0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;15px|15px|15px|15px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3 data-start=\"4752\" data-end=\"4776\"><strong data-start=\"4756\" data-end=\"4774\">SEO og website<\/strong><\/h3>\n<p data-start=\"4777\" data-end=\"4965\">Google prioriterer sider med video, fordi det \u00f8ger brugernes tid p\u00e5 siden og reducerer bounce-rate. En kort video p\u00e5 din forside eller produktside kan l\u00f8fte b\u00e5de synlighed og konvertering.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;\/v25\/morningscore-alt-i-et-seo-vaerktoej\/&#8221; button_text=&#8221;L\u00e6s mere&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||30px|15px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;15px|15px|15px|15px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3 data-start=\"4967\" data-end=\"4997\"><strong data-start=\"4971\" data-end=\"4995\">E-mail og automation<\/strong><\/h3>\n<p data-start=\"4998\" data-end=\"5171\">E-mails med video f\u00e5r i gennemsnit <strong data-start=\"5033\" data-end=\"5060\">50\u201360 % h\u00f8jere klikrate<\/strong>. Video i nyhedsbreve kan bruges til alt fra produktlanceringer til kundehistorier eller medarbejderportr\u00e6tter.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;\/v25\/content-marketing-sadan-bruger-du-film\/%20&#8243; button_text=&#8221;L\u00e6s mere&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||30px|15px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; border_width_top=&#8221;3px&#8221; border_color_top=&#8221;#FF8400&#8243; border_width_bottom=&#8221;3px&#8221; border_color_bottom=&#8221;#FF8400&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;15px|15px|15px|15px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3 data-start=\"5173\" data-end=\"5197\"><strong data-start=\"5177\" data-end=\"5195\">Sociale medier<\/strong><\/h3>\n<p data-start=\"5198\" data-end=\"5417\">P\u00e5 LinkedIn, Facebook og Instagram skaber video st\u00f8rre engagement end statiske opslag. Her er tempo, format og l\u00e6ngde afg\u00f8rende. Korte, tekstede klip fungerer bedst \u2013 is\u00e6r i kvadratisk eller vertikalt format.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;\/v25\/kommunikation-og-sociale-medier\/%20&#8243; button_text=&#8221;L\u00e6s mere&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||30px|15px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#D0D0D0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;15px|15px|15px|15px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3 data-start=\"5419\" data-end=\"5447\"><strong data-start=\"5423\" data-end=\"5445\">Betalt annoncering<\/strong><\/h3>\n<p data-start=\"5448\" data-end=\"5640\">Video er ogs\u00e5 ideelt til annoncer \u2013 b\u00e5de awareness-film og remarketing. Her handler det om at kombinere kreativitet med data, s\u00e5 du n\u00e5r pr\u00e6cis de segmenter, der betyder noget for forretningen.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;\/v25\/online-annoncering-med-film\/%20&#8243; button_text=&#8221;L\u00e6s mere&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||30px|15px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p data-start=\"5642\" data-end=\"5805\">Ved at integrere film i hele din <strong data-start=\"5675\" data-end=\"5701\">digitale markedsf\u00f8ring<\/strong> f\u00e5r du langt mere v\u00e6rdi ud af dit indhold. Det styrker din branding, din kunderejse \u2013 og din bundlinje.<\/p>\n<p data-start=\"5642\" data-end=\"5805\">Du kan l\u00e6se vores artikel om, hvordan du v\u00e6lger <a href=\"\/v25\/vaelg-videoformat-og-laengde%20\">det rigtige videoformat og l\u00e6ngde<\/a> til dine film.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(114,142,159,0.29)&#8221; custom_padding=&#8221;25px|50px|25px|50px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2 data-start=\"5812\" data-end=\"5864\"><strong data-start=\"5815\" data-end=\"5864\">Case: Fra storytelling til synlige resultater<\/strong><\/h2>\n<p data-start=\"5866\" data-end=\"6049\">Et godt eksempel p\u00e5 v\u00e6rdien af <strong data-start=\"5897\" data-end=\"5923\">online video marketing<\/strong> er vores samarbejde med en dansk teknologivirksomhed, der \u00f8nskede at \u00f8ge kendskabet til deres b\u00e6redygtige produktl\u00f8sninger.<\/p>\n<p data-start=\"6051\" data-end=\"6233\">SIGNAfilm udviklede en kampagnefilm med fokus p\u00e5 storytelling frem for produktfunktioner. Filmen blev lanceret p\u00e5 LinkedIn og YouTube, underst\u00f8ttet af en m\u00e5lrettet annoncestruktur.<\/p>\n<p data-start=\"6235\" data-end=\"6260\">Resultatet var markant:<\/p>\n<ul data-start=\"6261\" data-end=\"6422\">\n<li data-start=\"6261\" data-end=\"6304\">\n<p data-start=\"6263\" data-end=\"6304\">Over <strong data-start=\"6268\" data-end=\"6289\">120.000 visninger<\/strong> p\u00e5 fire uger<\/p>\n<\/li>\n<li data-start=\"6305\" data-end=\"6351\">\n<p data-start=\"6307\" data-end=\"6351\">En <strong data-start=\"6310\" data-end=\"6326\">CTR p\u00e5 3,2 %<\/strong> (brancheniveau: 0,9 %)<\/p>\n<\/li>\n<li data-start=\"6352\" data-end=\"6422\">\n<p data-start=\"6354\" data-end=\"6422\">En tydelig stigning i website-trafik og leads fra kampagneperioden<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"6424\" data-end=\"6573\">Samtidig blev filmen brugt p\u00e5 messer, i kundem\u00f8der og i virksomhedens e-mail-signaturer \u2013 og lever dermed fortsat v\u00e6rdi l\u00e6nge efter f\u00f8rste visning.<\/p>\n<p data-start=\"6575\" data-end=\"6696\">Det viser, hvordan en gennemt\u00e6nkt videoindsats kan fungere som et fler\u00e5rigt aktiv i virksomhedens digitale markedsf\u00f8ring.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2 data-start=\"6703\" data-end=\"6759\"><strong data-start=\"6706\" data-end=\"6759\">S\u00e5dan kommer du i gang med online video marketing<\/strong><\/h2>\n<h4 data-start=\"6761\" data-end=\"6948\">Mange virksomheder venter med at komme i gang, fordi de tror, det kr\u00e6ver store budgetter og omfattende produktioner. Men det vigtigste er at <strong data-start=\"6902\" data-end=\"6948\">komme i gang \u2013 struktureret og strategisk.<\/strong><\/h4>\n<p data-start=\"6950\" data-end=\"6970\">Her er fem gode r\u00e5d:<\/p>\n<p data-start=\"7840\" data-end=\"8006\">\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; border_width_top=&#8221;3px&#8221; border_color_top=&#8221;#FF8400&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_icon font_icon=&#8221;&#xe04a;||divi||400&#8243; icon_color=&#8221;#219EBC&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_icon][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h4 data-start=\"6972\" data-end=\"7016\"><strong data-start=\"6976\" data-end=\"7014\">1. Start med \u00e9t form\u00e5l og \u00e9n kanal<\/strong><\/h4>\n<p data-start=\"7017\" data-end=\"7204\">V\u00e6lg et konkret m\u00e5l \u2013 fx at \u00f8ge trafikken til din hjemmeside eller styrke din tilstedev\u00e6relse p\u00e5 LinkedIn. Lav \u00e9n film, der underst\u00f8tter det m\u00e5l, og brug erfaringerne til at bygge videre.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; border_width_top=&#8221;3px&#8221; border_color_top=&#8221;#FF8400&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_icon font_icon=&#8221;&#xe04a;||divi||400&#8243; icon_color=&#8221;#219EBC&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_icon][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h4 data-start=\"7206\" data-end=\"7251\"><strong data-start=\"7210\" data-end=\"7249\">2. Genbrug dit eksisterende indhold<\/strong><\/h4>\n<p data-start=\"7252\" data-end=\"7406\">Har du fotos, pr\u00e6sentationer eller kundeudtalelser? De kan danne grundlag for en kort video eller animeret version. Sm\u00e5 skridt kan skabe store resultater.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; border_width_top=&#8221;3px&#8221; border_color_top=&#8221;#FF8400&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_icon font_icon=&#8221;&#xe04a;||divi||400&#8243; icon_color=&#8221;#219EBC&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_icon][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h4 data-start=\"7408\" data-end=\"7458\"><strong data-start=\"7412\" data-end=\"7456\">3. T\u00e6nk i serier, ikke enkelst\u00e5ende film<\/strong><\/h4>\n<p data-start=\"7459\" data-end=\"7621\">En enkelt video kan skabe opm\u00e6rksomhed \u2013 men en serie skaber genkendelse. Planl\u00e6g fx en r\u00e6kke sm\u00e5 film, der tilsammen fort\u00e6ller din virksomheds historie over tid.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; border_width_top=&#8221;3px&#8221; border_color_top=&#8221;#FF8400&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_icon font_icon=&#8221;&#xe04a;||divi||400&#8243; icon_color=&#8221;#219EBC&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_icon][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h4 data-start=\"7623\" data-end=\"7646\"><strong data-start=\"7627\" data-end=\"7644\">4. M\u00e5l og l\u00e6r<\/strong><\/h4>\n<p data-start=\"7647\" data-end=\"7798\">Brug data fra dine kanaler: hvor l\u00e6nge ser folk med, hvor klikker de, og hvilke budskaber virker bedst? Det giver indsigt til din n\u00e6ste filmproduktion.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; border_width_top=&#8221;3px&#8221; border_color_top=&#8221;#FF8400&#8243; border_width_bottom=&#8221;3px&#8221; border_color_bottom=&#8221;#FF8400&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_icon font_icon=&#8221;&#xe04a;||divi||400&#8243; icon_color=&#8221;#219EBC&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_icon][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h4 data-start=\"7800\" data-end=\"7839\"><strong data-start=\"7804\" data-end=\"7837\">5. Samarbejd med specialister<\/strong><\/h4>\n<p data-start=\"7840\" data-end=\"8006\">N\u00e5r du v\u00e6lger et professionelt filmhold, f\u00e5r du ikke bare teknisk kvalitet \u2013 du f\u00e5r storytelling, strategi og r\u00e5dgivning, der sikrer, at din investering giver afkast.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_3,1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|150px|||false|false&#8221; custom_padding_tablet=&#8221;|150px|||false|false&#8221; custom_padding_phone=&#8221;|50px|||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<blockquote data-start=\"8008\" data-end=\"8182\">\n<p data-start=\"8010\" data-end=\"8182\">\u201cHos SIGNAfilm hj\u00e6lper vi vores kunder med at udvikle en b\u00e6redygtig video-strategi \u2013 hvor filmene ikke bare ser godt ud, men faktisk bliver set, delt og skaber resultater.\u201d<\/p>\n<\/blockquote>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/signafilm.dk\/v25\/wp-content\/uploads\/2025\/08\/SIGNAfilm_logo-rundt-600px.png&#8221; alt=&#8221;SIGNAfilm &#8211; storytelling og videoproduktion i Danmark&#8221; title_text=&#8221;SIGNAfilm &#8211; storytelling og videoproduktion i Danmark&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; border_width_top=&#8221;3px&#8221; border_color_top=&#8221;#FF8400&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||50px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2 data-start=\"9873\" data-end=\"9942\"><strong data-start=\"9876\" data-end=\"9942\">G\u00f8r video til en naturlig og integreret del af din markedsf\u00f8ring<\/strong><\/h2>\n<p data-start=\"9944\" data-end=\"10149\">Online video marketing handler i sidste ende om at <strong data-start=\"9995\" data-end=\"10043\">styrke relationen mellem dig og dit publikum<\/strong>. N\u00e5r du kommunikerer med levende billeder, viser du ikke bare, hvem du er \u2013 du viser, hvad du st\u00e5r for.<\/p>\n<p data-start=\"10151\" data-end=\"10342\">Video er den mest autentiske form for kommunikation, og derfor spiller den en central rolle i moderne <strong data-start=\"10253\" data-end=\"10278\">digital markedsf\u00f8ring<\/strong>. Det er her, kunderne opdager dig, forst\u00e5r dig og husker dig.<\/p>\n<p data-start=\"10344\" data-end=\"10513\">Hos <strong data-start=\"10348\" data-end=\"10361\">SIGNAfilm<\/strong> hj\u00e6lper vi dig hele vejen \u2013 fra strategi og id\u00e9 til produktion, distribution og m\u00e5ling. Vi skaber film, der ikke bare fort\u00e6ller \u2013 men g\u00f8r en forskel.<\/p>\n<p data-start=\"10515\" data-end=\"10680\">\ud83c\udfac <strong data-start=\"10518\" data-end=\"10563\">Vil du i gang med online video marketing?<\/strong><br data-start=\"10563\" data-end=\"10566\" \/><a href=\"\/v25\/kontakt\/\">Kontakt os<\/a> for en uforpligtende samtale om, hvordan film kan styrke din markedsf\u00f8ring, dit brand og din bundlinje.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;9344cde6-612f-49b1-aee5-ae42e75e1e4d&#8221; background_color=&#8221;#728E9F&#8221; width=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;#FFB703&#8243; custom_margin=&#8221;||22px|||&#8221; custom_padding=&#8221;|50px||50px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2 data-start=\"8189\" data-end=\"8245\"><strong data-start=\"8192\" data-end=\"8245\">Ofte stillede sp\u00f8rgsm\u00e5l om online video marketing<\/strong><\/h2>\n<h3 data-start=\"8247\" data-end=\"8291\"><\/h3>\n<p>[\/et_pb_text][dsm_faq dsm_make_accordion_toggle=&#8221;on&#8221; dsm_enable_schema_markup=&#8221;on&#8221; dsm_open_font_icon=&#8221;&#xf059;||fa||400&#8243; dsm_close_font_icon=&#8221;&#xf059;||fa||900&#8243; dsm_animate_icon=&#8221;on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;113342ae-269e-4c56-bf06-aeccdf980822&#8243; custom_padding=&#8221;|50px||50px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][dsm_faq_child dsm_title=&#8221;Hvad er online video marketing?&#8221; dsm_content=&#8221;<\/p>\n<p data-start=%228292%22 data-end=%228534%22>Online video marketing er brugen af film og video som en strategisk del af virksomhedens online markedsf\u00f8ring. Det handler om at skabe relevant indhold, der rammer m\u00e5lgruppen p\u00e5 digitale platforme og underst\u00f8tter virksomhedens forretningsm\u00e5l.<\/p>\n<p>&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; parentOrderClass=&#8221;dsm_faq_0&#8243;][\/dsm_faq_child][dsm_faq_child dsm_title=&#8221;Hvad koster professionel videomarkedsf\u00f8ring?&#8221; dsm_content=&#8221;<\/p>\n<p data-start=%228594%22 data-end=%228890%22>Prisen afh\u00e6nger af form\u00e5let, varigheden og produktionsformen. En SoMe-film kan laves for et mindre bel\u00f8b, mens en st\u00f8rre kampagnefilm kr\u00e6ver mere forarbejde og optagelser. Hos SIGNAfilm tilbyder vi alt fra enkle klip til komplette strategiske produktioner \u2013 altid med fast pris og tydelig proces.<\/p>\n<h3 data-start=%228892%22 data-end=%228965%22><\/h3>\n<p>&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; parentOrderClass=&#8221;dsm_faq_0&#8243;][\/dsm_faq_child][dsm_faq_child dsm_title=&#8221;Hvordan m\u00e5ler man effekten af video i digital markedsf\u00f8ring?&#8221; dsm_content=&#8221;<\/p>\n<p data-start=%228966%22 data-end=%229216%22>Effekten m\u00e5les typisk p\u00e5 reach, visninger, engagement, klikrate og konverteringer. I mange tilf\u00e6lde kan man direkte se en sammenh\u00e6ng mellem videoindsats og salg eller rekruttering. Vi hj\u00e6lper med at ops\u00e6tte m\u00e5lepunkter, s\u00e5 du kan dokumentere v\u00e6rdien.<\/p>\n<h3 data-start=%229218%22 data-end=%229290%22><\/h3>\n<p>&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; parentOrderClass=&#8221;dsm_faq_0&#8243;][\/dsm_faq_child][dsm_faq_child dsm_title=&#8221;Hvilke typer film egner sig bedst til online markedsf\u00f8ring?&#8221; dsm_content=&#8221;<\/p>\n<p data-start=%229291%22 data-end=%229516%22>Det afh\u00e6nger af m\u00e5lgruppen og kanalen. Korte videoer (10\u201345 sek.) fungerer godt p\u00e5 sociale medier, mens l\u00e6ngere fort\u00e6llinger eller cases passer til website og YouTube. Animerede videoer egner sig is\u00e6r til komplekse budskaber.<\/p>\n<h3 data-start=%229518%22 data-end=%229579%22><\/h3>\n<p>&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; parentOrderClass=&#8221;dsm_faq_0&#8243;][\/dsm_faq_child][dsm_faq_child dsm_title=&#8221;Hvordan v\u00e6lger jeg det rette produktionsselskab?&#8221; dsm_content=&#8221;<\/p>\n<p data-start=%229580%22 data-end=%229866%22>Se efter erfaring, referencer og forst\u00e5else for forretning \u2013 ikke kun flotte billeder. Det bedste samarbejde opst\u00e5r, n\u00e5r filmholdet forst\u00e5r din m\u00e5lgruppe og dine m\u00e5l. SIGNAfilm kombinerer storytelling, strategi og professionel produktion, s\u00e5 du f\u00e5r en partner \u2013 ikke bare en leverand\u00f8r.<\/p>\n<p data-start=%229580%22 data-end=%229866%22>L\u00e6s om SIGNAs<\/p>\n<ul>\n<li data-start=%229580%22 data-end=%229866%22><strong>Videoproduktion Sj\u00e6lland<\/strong>\n<ul>\n<li data-start=%229580%22 data-end=%229866%22><a href=%22\/v25\/videoproduktion-kobenhavn\/ %22>Videoproduktion K\u00f8benhavn<\/a><\/li>\n<\/ul>\n<\/li>\n<li data-start=%229580%22 data-end=%229866%22><strong>Videoproduktion Midt- og Nordjylland<\/strong>\n<ul>\n<li data-start=%229580%22 data-end=%229866%22><a href=%22\/v25\/videoproduktion-aarhus\/%22>Videoproduktion Aarhus<\/a><\/li>\n<li data-start=%229580%22 data-end=%229866%22><a href=%22\/v25\/videoproduktion-aarhus\/#herning%22>Videoproduktion Herning<\/a><\/li>\n<li data-start=%229580%22 data-end=%229866%22><a href=%22\/v25\/videoproduktion-aarhus\/#aalborg%22>Videoproduktion Aalborg<\/a><\/li>\n<\/ul>\n<\/li>\n<li data-start=%229580%22 data-end=%229866%22><strong>Videoproduktion Syddanmark og Fyn<\/strong>\n<ul>\n<li data-start=%229580%22 data-end=%229866%22><a href=%22\/v25\/videoproduktion-odense\/#fredericia%22>Videoproduktion Fredericia<\/a><\/li>\n<li><a href=%22\/v25\/videoproduktion-odense\/#esbjerg%22>Videoproduktion Esbjerg<\/a><\/li>\n<li><a href=%22\/v25\/videoproduktion-odense\/#kolding%22>Videoproduktion Kolding<\/a><\/li>\n<li><a href=%22\/v25\/videoproduktion-odense\/%22>Videoproduktion Odense<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; parentOrderClass=&#8221;dsm_faq_0&#8243;][\/dsm_faq_child][\/dsm_faq][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>Litteratur og inspiration<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;0c296f42-ee7d-4503-90b2-9f6fb1336215&#8243; custom_padding=&#8221;11px|||||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/signafilm.dk\/v25\/wp-content\/uploads\/2025\/10\/From-views-to-revenue_by_Stephen-Glasgow.jpg&#8221; alt=&#8221;From views to revenue by Stephen Glasgow&#8221; title_text=&#8221;From views to revenue by Stephen Glasgow&#8221; url=&#8221;https:\/\/amzn.to\/47vOqWd&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;50%&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;edacbb45-4fa9-456a-9297-be906cea4bab&#8221; text_font_size=&#8221;12px&#8221; text_line_height=&#8221;1.1em&#8221; ul_font_size=&#8221;12px&#8221; ul_line_height=&#8221;1.3em&#8221; ol_font_size=&#8221;12px&#8221; ol_line_height=&#8221;1em&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h4 data-start=\"114\" data-end=\"179\"><strong data-start=\"118\" data-end=\"177\">From Views to Revenue: The 90-Day YouTube Profit System<\/strong><\/h4>\n<p data-start=\"180\" data-end=\"619\"><strong data-start=\"180\" data-end=\"194\">Forfatter:<\/strong> Stephen Glasgow, digital marketingstrateg og YouTube-ekspert med mange \u00e5rs erfaring i at hj\u00e6lpe virksomheder med at skabe indtjening gennem videomarkedsf\u00f8ring.<\/p>\n<p data-start=\"180\" data-end=\"619\"><strong data-start=\"357\" data-end=\"371\">Udgivelse:<\/strong> F\u00f8rste udgave, 2024.<\/p>\n<p data-start=\"180\" data-end=\"619\"><strong data-start=\"395\" data-end=\"406\">Omfang:<\/strong> Ca. 250 sider.<\/p>\n<p data-start=\"180\" data-end=\"619\"><strong data-start=\"424\" data-end=\"434\">Fokus:<\/strong> At give virksomheder en praktisk trin-for-trin metode til at forvandle deres YouTube-kanal fra en platform med visninger til en m\u00e5lbar kilde til leads og oms\u00e6tning \u2013 p\u00e5 blot 90 dage.<\/p>\n<h6 data-start=\"180\" data-end=\"619\"><strong data-start=\"621\" data-end=\"635\">Anbefaling<\/strong><\/h6>\n<p data-start=\"180\" data-end=\"619\">Stephen Glasgow har skrevet en fokuseret og handlingsorienteret bog om, hvordan man f\u00e5r reel v\u00e6rdi ud af YouTube som en del af sin <strong data-start=\"769\" data-end=\"795\">online video marketing<\/strong>. Han viser, hvordan man med et klart form\u00e5l, en st\u00e6rk contentplan og dataunderst\u00f8ttet analyse kan bruge video som salgsdriver \u2013 ikke bare som branding.<\/p>\n<p data-start=\"951\" data-end=\"1293\">Bogen er s\u00e6rligt relevant for virksomheder, der allerede arbejder med <strong data-start=\"1021\" data-end=\"1043\">videomarkedsf\u00f8ring<\/strong> og \u00f8nsker at optimere deres <strong data-start=\"1072\" data-end=\"1098\">digitale markedsf\u00f8ring<\/strong> gennem kontinuerligt indhold og m\u00e5ling. Glasgow form\u00e5r at g\u00f8re komplekse algoritmer, annonceops\u00e6tninger og kanalstrategier forst\u00e5elige \u2013 og hans 90-dages system er b\u00e5de konkret og anvendeligt.<\/p>\n<p data-start=\"1295\" data-end=\"1421\">For kunder, der vil bruge YouTube som strategisk kanal, er dette en bog, der kan oms\u00e6ttes direkte til handling.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/amzn.to\/47vOqWd&#8221; button_text=&#8221;L\u00e6s mere p\u00e5 amazon&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;d5f07fc1-a534-44a7-bee8-24b649241e95&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/signafilm.dk\/v25\/wp-content\/uploads\/2025\/10\/Video-testimonials_by_Ian-Garlic.jpg&#8221; alt=&#8221;Video testimonials that land the big fish af Ian Garlic&#8221; title_text=&#8221;Video testimonials that land the big fish af Ian Garlic&#8221; url=&#8221;https:\/\/amzn.to\/3J6auxw&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;50%&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;edacbb45-4fa9-456a-9297-be906cea4bab&#8221; text_font_size=&#8221;12px&#8221; text_line_height=&#8221;1.1em&#8221; ul_font_size=&#8221;12px&#8221; ul_line_height=&#8221;1.3em&#8221; ol_font_size=&#8221;12px&#8221; ol_line_height=&#8221;1em&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h4 data-start=\"1428\" data-end=\"1479\"><strong data-start=\"1432\" data-end=\"1477\">Video Testimonials That Land The Big Fish<\/strong><\/h4>\n<p data-start=\"1480\" data-end=\"1894\"><strong data-start=\"1480\" data-end=\"1494\">Forfatter:<\/strong> Ian Garlic, marketingstrateg og grundl\u00e6gger af StoryCrews \u2013 en international platform for videomarkedsf\u00f8ring og kundehistoriefort\u00e6lling.<\/p>\n<p data-start=\"1480\" data-end=\"1894\"><strong data-start=\"1634\" data-end=\"1648\">Udgivelse:<\/strong> F\u00f8rste udgave, 2024.<br data-start=\"1669\" data-end=\"1672\" \/><strong data-start=\"1672\" data-end=\"1683\"><\/strong><\/p>\n<p data-start=\"1480\" data-end=\"1894\"><strong data-start=\"1672\" data-end=\"1683\">Omfang:<\/strong> Ca. 280 sider.<br data-start=\"1698\" data-end=\"1701\" \/><strong data-start=\"1701\" data-end=\"1711\"><\/strong><\/p>\n<p data-start=\"1480\" data-end=\"1894\"><strong data-start=\"1701\" data-end=\"1711\">Fokus:<\/strong> At vise, hvordan man bruger video testimonials og kunde-casestories som en effektiv og trov\u00e6rdig strategi til at tiltr\u00e6kke st\u00f8rre kunder, styrke brandet og skabe tillid i markedet.<\/p>\n<h6 data-start=\"1896\" data-end=\"2263\"><strong data-start=\"1896\" data-end=\"1910\">Anbefaling<\/strong><\/h6>\n<p data-start=\"1896\" data-end=\"2263\">Ian Garlics bog er en inspirerende og praktisk guide til, hvordan man bruger <strong data-start=\"1990\" data-end=\"2016\">kundehistorier p\u00e5 film<\/strong> som et st\u00e6rkt v\u00e6rkt\u00f8j i sin <strong data-start=\"2045\" data-end=\"2071\">digitale markedsf\u00f8ring<\/strong>. Han gennemg\u00e5r hele processen \u2013 fra planl\u00e6gning af interviews til optagelse, klipning og m\u00e5lrettet distribution \u2013 og viser, hvordan \u00e6gte kundeoplevelser kan oms\u00e6ttes til m\u00e5lbare resultater.<\/p>\n<p data-start=\"2265\" data-end=\"2556\">Bogen er s\u00e6rligt relevant for SIGNAfilms arbejde med <strong data-start=\"2318\" data-end=\"2372\">casefilm, testimonial-videoer og employer branding<\/strong>, hvor trov\u00e6rdighed og storytelling er afg\u00f8rende. Garlic argumenterer for, at den mest effektive markedsf\u00f8ring ikke handler om, hvad du siger \u2013 men om, hvad dine kunder siger om dig.<\/p>\n<p data-start=\"2558\" data-end=\"2680\">En anbefalelsesv\u00e6rdig l\u00e6sning for alle, der vil bruge video til at bygge relationer og skabe tillid i B2B-markedsf\u00f8ring.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/amzn.to\/3J6auxw&#8221; button_text=&#8221;L\u00e6s mere p\u00e5 amazon&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;d5f07fc1-a534-44a7-bee8-24b649241e95&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brug online video marketing i din videomarkedsf\u00f8ring.<br \/>\nOnline markedsf\u00f8ring og digital markedsf\u00f8ring er to vigtige aspekter i moderne markedsf\u00f8ring<\/p>\n","protected":false},"author":4,"featured_media":3433,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12,14],"tags":[],"class_list":["post-3419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artikler-om-videoproduktion","category-blog-om-content-produktion"],"_links":{"self":[{"href":"https:\/\/signafilm.dk\/v25\/wp-json\/wp\/v2\/posts\/3419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/signafilm.dk\/v25\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/signafilm.dk\/v25\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/signafilm.dk\/v25\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/signafilm.dk\/v25\/wp-json\/wp\/v2\/comments?post=3419"}],"version-history":[{"count":5,"href":"https:\/\/signafilm.dk\/v25\/wp-json\/wp\/v2\/posts\/3419\/revisions"}],"predecessor-version":[{"id":3444,"href":"https:\/\/signafilm.dk\/v25\/wp-json\/wp\/v2\/posts\/3419\/revisions\/3444"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/signafilm.dk\/v25\/wp-json\/wp\/v2\/media\/3433"}],"wp:attachment":[{"href":"https:\/\/signafilm.dk\/v25\/wp-json\/wp\/v2\/media?parent=3419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/signafilm.dk\/v25\/wp-json\/wp\/v2\/categories?post=3419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/signafilm.dk\/v25\/wp-json\/wp\/v2\/tags?post=3419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}