{"id":1885,"date":"2024-09-08T11:24:42","date_gmt":"2024-09-08T09:24:42","guid":{"rendered":"https:\/\/signafilm.dk\/v25\/?p=1885"},"modified":"2025-09-29T14:09:01","modified_gmt":"2025-09-29T12:09:01","slug":"en-kommunikationsstrategi-der-kan-eksekveres","status":"publish","type":"post","link":"https:\/\/signafilm.dk\/v25\/en-kommunikationsstrategi-der-kan-eksekveres\/","title":{"rendered":"lav en kommunikationsstrategi, der kan eksekveres"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;About&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;_initial&#8221; background_color=&#8221;#ffffff&#8221; custom_padding=&#8221;6px||30px|||&#8221; custom_padding_tablet=&#8221;0px|||&#8221; custom_padding_phone=&#8221;0px|||&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||0px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; text_font=&#8221;||||||||&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_font_size=&#8221;36px&#8221; header_2_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; header_3_font=&#8221;||||||||&#8221; max_width=&#8221;1080px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;||0px|||&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;2em&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2 style=\"text-align: left;\">Lad os f\u00e5 lavet en kommunikationsstrategi, der kan eksekveres<\/h2>\n<p style=\"text-align: left;\">N\u00e5r du h\u00f8rer ordet \u201dstrategi\u201d, taber du m\u00e5ske pusten ved tanken om alle de ressourcer, du skal finde for at f\u00e5 udarbejdet et dokument, der alligevel bare ender i skrivebordsskuffen, hvor det kan blive hjem for st\u00f8v og nullerm\u00e6nd. Og det bebrejder vi dig ikke.<\/p>\n<p style=\"text-align: left;\">Alligevel vil vi i dette indl\u00e6g fors\u00f8ge at kortl\u00e6gge, hvorfor du b\u00f8r overveje at f\u00e5 lavet en kommunikationsstrategi til din virksomhed. En kommunikationsstrategi, der kan eksekveres.<\/p>\n<p style=\"text-align: left;\">Vores tilgang til strategiarbejdet er nemlig, at du skal ende med en konkret \u201dmanual\u201d i h\u00e5nden, der kan v\u00e6re med til at n\u00e5 dine forretningsm\u00e5l. En manual, der ikke g\u00e5r i glemmebogen.<\/p>\n<p style=\"text-align: left;\"><strong>Hvis du l\u00e6ser med i dette indl\u00e6g, hvor vi dykker ned i den eksekverbare kommunikationsstrategi, f\u00e5r du viden om:<\/strong><\/p>\n<ul>\n<li>Hvad en (god) kommunikationsstrategi er<\/li>\n<li>Hvorfor du b\u00f8r have en klar kommunikationsstrategi for din virksomhed<\/li>\n<li>Hvordan du laver strategien, og hvad den b\u00f8r indeholde<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;|auto|-3px|auto||&#8221; custom_padding=&#8221;||2px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;_initial&#8221; text_font=&#8221;||||||||&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_font_size=&#8221;36px&#8221; header_2_font=&#8221;Roboto|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; max_width=&#8221;1080px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;||0px|||&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;2em&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>Om du kalder det kommunikations-, marketing-, markedsf\u00f8ringsstrategi eller noget helt fjerde, er ikke s\u00e5 afg\u00f8rende. Slutm\u00e5let er det samme: At skabe en f\u00e6lles retning for dine indsatser, der giver mening for <em>din<\/em> virksomhed. Vi har lavet et <span>eksempel p\u00e5 kommunikationsstrategi elementerne, som du skal have inkluderet.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;10px||10px||true|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_button button_url=&#8221;#god-kommunikationsstrategi&#8221; button_text=&#8221;Hvad er en strategi?&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_button button_url=&#8221;#hvorfor-kommunikationsstrategi&#8221; button_text=&#8221;hvorfor en strategi?&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_button button_url=&#8221;#sadan-laver-du-strategien&#8221; button_text=&#8221;S\u00e5dan g\u00f8r du!&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; module_id=&#8221;kontakt&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; background_color=&#8221;#6C8A98&#8243; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;|30px||30px|false|false&#8221; custom_padding_tablet=&#8221;|50px||50px|false|false&#8221; custom_padding_phone=&#8221;|30px|0px|30px|false|false&#8221; animation_style=&#8221;fold&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text module_class=&#8221;pac-dtocm-exclude&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; header_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; header_font_size=&#8221;36px&#8221; header_2_text_color=&#8221;#FFD01C&#8221; header_3_text_color=&#8221;#D0D0D0&#8243; width_last_edited=&#8221;off|phone&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3>Book m\u00f8de &#8211; og lad os tale om indsatser i din kommunikation<\/h3>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/signafilm.dk\/v25\/wp-content\/uploads\/2025\/08\/Jan-e1565698194883.jpg&#8221; alt=&#8221;Jan Tanderup | SIGNAfilm&#8221; title_text=&#8221;Jan Tanderup CEO&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|20px|||false|false&#8221; border_radii=&#8221;on|125px|125px|125px|125px&#8221; border_width_all=&#8221;5px&#8221; border_color_all=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; header_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; header_font_size=&#8221;36px&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h5 style=\"text-align: center;\"><span style=\"color: #ffffff;\">Book et m\u00f8de med Jan eller en af de andre SIGNA-konsulenter<\/span><\/h5>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width_phone=&#8221;110%&#8221; width_last_edited=&#8221;off|phone&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;|||-10px|false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<form id=\"forminator-module-1717\" class=\"forminator-custom-form forminator-custom-form-1717\" method=\"post\" data-forminator-render=\"0\" data-uid=\"6a56e2ca448b5\"><div role=\"alert\" aria-live=\"polite\" class=\"forminator-response-message forminator-error\" aria-hidden=\"true\"><\/div><\/form>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;god-kommunikationsstrategi&#8221; module_id=&#8221;god-kommunikationsstrategi&#8221; _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; background_color=&#8221;#e8e8e8&#8243; custom_padding=&#8221;2px||30px|||&#8221; custom_padding_tablet=&#8221;2px||30px|||&#8221; custom_padding_phone=&#8221;20px||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;40px||12px|||&#8221; custom_padding_tablet=&#8221;40px||12px|||&#8221; custom_padding_phone=&#8221;20px||12px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_font_size=&#8221;36px&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; max_width=&#8221;1080px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;||0px|||&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;2em&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>Hvad er en kommunikationsstrategi?<\/h2>\n<p><span style=\"font-size: 16px;\">Begrebet \u201dstrategi\u201d bliver ofte sat p\u00e5 en piedestal, men for at tage det ned i \u00f8jenh\u00f8jde, s\u00e5 betyder det ganske enkelt bare \u201dfremgangsm\u00e5de\u201d \u2013 alts\u00e5 at have en plan.<\/span><\/p>\n<p>N\u00e5r vi snakker om kommunikationsstrategier, tager vi udgangspunkt i virksomhedens id\u00e9grundlag, vision, mission, og v\u00e6rdier. At l\u00e6gge en kommunikationsstrategi drejer sig om at udv\u00e6lge de midler, processer og handlinger, der g\u00f8r det muligt at n\u00e5 jeres m\u00e5l.<\/p>\n<p>Kort fortalt er en kommunikationsstrategi et middel til at ramme de rigtige mennesker med de rigtige budskaber p\u00e5 det rigtige tidspunkt og p\u00e5 de rigtige platforme. Og en god kommunikationsstrategi tager udgangspunkt i, hvor virksomheden er i dag, og hvor den skal hen i fremtiden.<\/p>\n<h3><strong>Hvad er den GODE kommunikationsstrategi?<\/strong><\/h3>\n<p>Hvad g\u00f8r en kommunikationsstrategi god? Hvad adskiller en god kommunikationsstrategi fra en, der ender i skuffen og aldrig bliver f\u00f8rt ud i livet?<\/p>\n<p>Jo, f\u00f8rst og fremmest skal en god kommunikationsstrategi v\u00e6re enkel og nem at handle p\u00e5. Den skal l\u00e6gge op til eksekvering. Og hvordan lykkes du s\u00e5 med det? Det kan du l\u00e6se mere om i afsnittet \u201dLav en handlingsplan\u201d.<\/p>\n<p>For det andet skal din strategi sk\u00e6re ind til benet. Det er ikke m\u00e6ngden af sider, men de beslutninger, du tager, der hj\u00e6lper dig i fremtiden. S\u00e5 lad v\u00e6re med at skrive flere hundrede sider!<\/p>\n<p>Find ud af, hvad der er det vigtigste i forhold til, hvad jeres kommunikationsindsatser bidrager til og lav nogle pejlem\u00e6rker for dette. Inddel f.eks. strategien i tidsm\u00e6ssige perioder, s\u00e5 I hele tiden holder fokus og ikke har for mange bolde i luften p\u00e5 \u00e9n gang.<\/p>\n<p>Vi anbefaler eksempelvis altid, at man t\u00e6nker<span style=\"text-decoration: underline;\"><strong><span style=\"color: #219ebc;\"> <a href=\"https:\/\/signafilm.dk\/hvad-er-storytelling-og-hvordan-kan-du-bruge-det\/\" style=\"color: #219ebc; text-decoration: underline;\">storytelling<\/a><\/span><\/strong><\/span> ind i sin kommunikationsstrategi &#8211; for hvem kan ikke lide en god historie? Storytelling er et oplagt virkemiddel, n\u00e5r man skal formidle sin virksomheds kernefort\u00e6lling over for sine kunder eller m\u00e5lgruppe.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; header_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; header_font_size=&#8221;36px&#8221; custom_margin=&#8221;-21px||||false|false&#8221; custom_margin_tablet=&#8221;||||false|false&#8221; custom_margin_phone=&#8221;20px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;20px||20px||false|false&#8221; custom_padding_tablet=&#8221;20px||20px||false|false&#8221; custom_padding_phone=&#8221;|20px||20px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; background_color_phone=&#8221;#023047&#8243; background_last_edited=&#8221;on|phone&#8221; background_enable_color_phone=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><strong>L\u00e6s artiklen om, <\/strong><span style=\"text-decoration: underline; color: #219ebc;\"><a href=\"https:\/\/signafilm.dk\/er-din-videostrategi-paa-plads\/\" style=\"color: #219ebc; text-decoration: underline;\"><strong>hvordan du skal revurdere din videostrategi<\/strong><\/a><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_3,1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; background_color=&#8221;#b9d6e5&#8243; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; animation_style=&#8221;fold&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text module_class=&#8221;pac-dtocm-exclude&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; quote_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; header_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; header_font_size=&#8221;36px&#8221; custom_margin=&#8221;|||5%|false|false&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; inline_fonts=&#8221;Montserrat&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<blockquote>\n<h5>Vil du vide mere om, hvordan I kan bruge storytelling i jeres kommunikationsstrategi<br \/>&#8211; eller se eksempel p\u00e5 kommunikationsstrategi?<\/h5>\n<\/blockquote>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/signafilm.dk\/v25\/wp-content\/uploads\/2025\/08\/Jens-Ole-2_web.jpg&#8221; alt=&#8221;Jens Ole Bie | SIGNAfilm&#8221; title_text=&#8221;Jens Ole Bie &#8211; Filmproduktion Aarhus&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;75%&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;80%&#8221; max_width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;|5%||0px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_button button_url=&#8221;\/v25\/kontakt\/&#8221; button_text=&#8221;kontakt os&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; background_color=&#8221;#FFFFFF&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|2px|2px|2px|2px&#8221; border_width_top=&#8221;2px&#8221; border_width_bottom=&#8221;2px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/signafilm.dk\/v25\/wp-content\/uploads\/2025\/09\/5-nyhedskriterier.png&#8221; alt=&#8221;De fem nyhedskriterier&#8221; title_text=&#8221;5 nyhedskriterier&#8221; url=&#8221;https:\/\/signafilm.dk\/de-5-nyhedskriterier&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|-21px||||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text module_class=&#8221;pac-dtocm-exclude&#8221; _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; header_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; header_font_size=&#8221;36px&#8221; header_3_font_size=&#8221;26px&#8221; custom_margin=&#8221;|||25px|false|false&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;26px&#8221; header_3_font_size_phone=&#8221;22px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3><span style=\"color: #333399;\">L\u00e6s vores blogindl\u00e6g om de 5 nyhedskriterier<\/span><\/h3>\n<p>I dette popul\u00e6re blogindl\u00e6g s\u00e6ttes der fokus p\u00e5 vigtigheden af relevant content. Vi gennemg\u00e5r de fem nyhedskriterier, som kan v\u00e6re med til at strukturere en historie, s\u00e5 den bliver interessant for din m\u00e5lgruppe.<\/p>\n<p><a href=\"https:\/\/signafilm.dk\/de-5-nyhedskriterier\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>L\u00e6s med her!<\/strong><\/span><\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;klar-kommunikationsstrategi&#8221; module_id=&#8221;hvorfor-kommunikationsstrategi&#8221; _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; custom_margin=&#8221;3px|||||&#8221; custom_padding=&#8221;2px||30px|||&#8221; custom_padding_tablet=&#8221;2px||30px|||&#8221; custom_padding_phone=&#8221;20px||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||5px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; text_font=&#8221;||||||||&#8221; text_line_height=&#8221;1.8em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_font_size=&#8221;36px&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;|700|||||||&#8221; header_3_text_align=&#8221;left&#8221; header_4_font=&#8221;|700|||||||&#8221; header_4_text_align=&#8221;left&#8221; max_width=&#8221;1080px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;||0px|||&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;1.8em&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; text_text_align=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>Derfor b\u00f8r du have en klar kommunikationsstrategi<\/h2>\n<p>Hvorfor b\u00f8r din virksomhed overhovedet bruge tid p\u00e5 at udarbejde en kommunikationsstrategi?<\/p>\n<p>Det b\u00f8r I, fordi:<\/p>\n<p><span style=\"font-weight: bold;\" lang=\"da\">1)<\/span><span lang=\"da\"> Den rette kommunikationsstrategi kan v\u00e6re et <\/span><span style=\"font-weight: bold;\" lang=\"da\">effektivt hj\u00e6lpemiddel til at n\u00e5 jeres forretningsm\u00e5l<\/span><span lang=\"da\">. I vores s\u00f8stervirksomhed <span style=\"text-decoration: underline; color: #219ebc;\"><strong><a href=\"https:\/\/newway.dk\/wp\/konsulentydelser\/strategi-og-forretningsudvikling\/\" style=\"color: #219ebc; text-decoration: underline;\" rel=\"noopener\">New Way Consulting hj\u00e6lper vi virksomheder med sparring og facilitering af workshops omkring udvikling af selve forretningsstrategien<\/a><\/strong><\/span>.<\/span><\/p>\n<p><span style=\"font-weight: bold;\" lang=\"da\">2)<\/span><span lang=\"da\"> Kommunikationsstrategien <\/span><span style=\"font-weight: bold;\" lang=\"da\">skaber en retning og en r\u00f8d tr\u00e5d<\/span><span lang=\"da\"> for de indsatser, der alle skal bidrage til at n\u00e5 jeres m\u00e5l. Er jeres m\u00e5l f.eks. at \u00f8ge virksomhedens oms\u00e6tning, s\u00e5 spiller kommunikation og marketing en v\u00e6sentlig rolle i at skabe kendskab, salg og gensalg. I stedet for at skyde med spredehagl og konstant pr\u00f8ve nye ting af, giver strategien overblik over, hvilke indsatser, der mest sandsynligt vil virke bedst.<\/span><\/p>\n<p><span style=\"font-weight: bold;\" lang=\"da\">3)<\/span><span lang=\"da\"> Og s\u00e5 kan en kommunikationsstrategi v\u00e6re med til at skabe <\/span><span style=\"font-weight: bold;\" lang=\"da\">en f\u00e6lles retning og forst\u00e5else internt i virksomheden<\/span><span lang=\"da\">, som sikrer, at alle ved, hvad der arbejdes mod og hvordan.<\/span><\/p>\n<p>4) N\u00e5r kommunikationsstrategien er p\u00e5 plads, s\u00e5 skal du beslutte, hvilke dele af din kommunikation, hvor brug af filmmateriale giver mening &#8211; og dette medtages i din <span style=\"text-decoration: underline; color: #219ebc;\"><strong><a href=\"https:\/\/signafilm.dk\/er-din-videostrategi-paa-plads\/\" style=\"color: #219ebc; text-decoration: underline;\">videostrategi<\/a><\/strong><\/span>. Har du behov for inspiration til, hvilke former for filmtyper, som kan v\u00e6re relevante kan du se mere p\u00e5 <span style=\"text-decoration: underline; color: #219ebc;\"><strong><a href=\"\/alle-filmtyper\/\" style=\"color: #219ebc; text-decoration: underline;\">beskrivelsen af vores filmtyper<\/a><\/strong><\/span>.<\/p>\n<p><span lang=\"da\"><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;_initial&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/signafilm.dk\/v25\/wp-content\/uploads\/2025\/09\/kommunikationsstrategi_1.png&#8221; alt=&#8221;kommunikationsstrategi_1&#8243; title_text=&#8221;kommunikationsstrategi_1&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/signafilm.dk\/v25\/wp-content\/uploads\/2025\/09\/kommunikationsstrategi_2.png&#8221; alt=&#8221;Infografik med 3 fordele ved kommunikationsstrategier&#8221; title_text=&#8221;kommunikationsstrategi_2&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/signafilm.dk\/v25\/wp-content\/uploads\/2025\/09\/kommunikationsstrategi_3.png&#8221; title_text=&#8221;kommunikationsstrategi_3&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; alt=&#8221;Kommunikationsstrategi &#8211; tip 3 &#8211; Strategien skaber en f\u00e6lles retning og forst\u00e5else internt i virksomheden&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; background_color=&#8221;#dddddd&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; animation_style=&#8221;fold&#8221; border_radii=&#8221;on|2px|2px|2px|2px&#8221; border_width_top=&#8221;2px&#8221; border_width_bottom=&#8221;2px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/signafilm.dk\/v25\/wp-content\/uploads\/2025\/08\/dreamstime_m_152079769.jpg&#8221; alt=&#8221;SEO s\u00f8geord&#8221; title_text=&#8221;dreamstime_m_152079769&#8243; url=&#8221;https:\/\/signafilm.dk\/strategiske-keywords\/&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; max_height=&#8221;240px&#8221; custom_margin=&#8221;|10px||10px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text module_class=&#8221;pac-dtocm-exclude&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; link_font=&#8221;&#8211;et_global_heading_font|700|||on||||double&#8221; link_font_size=&#8221;16px&#8221; header_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; header_font_size=&#8221;36px&#8221; custom_margin=&#8221;|5%||1.5%|false|false&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;26px&#8221; header_3_font_size_phone=&#8221;22px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3>L\u00e6s om strategiske keywords<\/h3>\n<p><span><strong>Hvordan bliver jeg vist i Googles s\u00f8geresultater? Hvordan bliver jeg vist i relevante s\u00f8gninger? Og bruger jeg de rigtige keywords?\u00a0<\/strong><\/span><\/p>\n<p>Vejen til toppen har mange snoede veje \u2013 SEO er nemlig en bred og kompleks markedsf\u00f8ringsdisciplin, som indbefatter en lang r\u00e6kke indsatser.<\/p>\n<p><a href=\"https:\/\/signafilm.dk\/strategiske-keywords\/\" target=\"_blank\" rel=\"noopener\"><strong>Det er sp\u00f8rgsm\u00e5l, som dette blogindl\u00e6g giver svar p\u00e5.<\/strong><\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; background_color=&#8221;#B9D6E5&#8243; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;20px||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; min_height=&#8221;400px&#8221; custom_margin=&#8221;|auto||auto|false|false&#8221; custom_padding=&#8221;0%||0%||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text module_class=&#8221;pac-dtocm-exclude&#8221; _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; header_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; header_font_size=&#8221;36px&#8221; header_2_font_size=&#8221;36px&#8221; text_orientation=&#8221;center&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;|20px||20px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>L\u00e6s vores artikler om video marketing<\/h2>\n<p>[\/et_pb_text][et_pb_blog fullwidth=&#8221;off&#8221; posts_number=&#8221;4&#8243; include_categories=&#8221;12&#8243; meta_date=&#8221;j. M Y&#8221; use_manual_excerpt=&#8221;off&#8221; excerpt_length=&#8221;0&#8243; show_author=&#8221;off&#8221; show_date=&#8221;off&#8221; show_categories=&#8221;off&#8221; show_excerpt=&#8221;off&#8221; show_pagination=&#8221;off&#8221; masonry_tile_background_color=&#8221;#ffffff&#8221; module_class=&#8221;pac-dtocm-exclude&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; body_font=&#8221;||||||||&#8221; body_line_height=&#8221;2em&#8221; meta_font=&#8221;||||||||&#8221; meta_font_size=&#8221;14px&#8221; pagination_font=&#8221;||||||||&#8221; hover_enabled=&#8221;0&#8243; border_width_all=&#8221;0px&#8221; border_radii_image=&#8221;on|10px|10px|10px|10px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; header_level=&#8221;h4&#8243; header_font_size=&#8221;25px&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;kom-i-gang-med-kommunikationsstrategi&#8221; module_id=&#8221;sadan-laver-du-strategien&#8221; _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; background_color=&#8221;#f79a1d&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;47deg&#8221; background_color_gradient_stops=&#8221;#f79a1d 0%|#ffd01c 100%&#8221; background_color_gradient_start=&#8221;#f79a1d&#8221; background_color_gradient_end=&#8221;#ffd01c&#8221; background_enable_image=&#8221;off&#8221; custom_padding=&#8221;38px||32px||false|false&#8221; custom_padding_tablet=&#8221;||||false|false&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||5px|||&#8221; custom_padding_tablet=&#8221;||5px|||&#8221; custom_padding_phone=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; text_font=&#8221;||||||||&#8221; text_line_height=&#8221;1.8em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_font_size=&#8221;36px&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;|700|||||||&#8221; header_3_text_align=&#8221;left&#8221; header_4_font=&#8221;|700|||||||&#8221; header_4_text_align=&#8221;left&#8221; max_width=&#8221;1080px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;||21px|||&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;1.8em&#8221; text_line_height_phone=&#8221;&#8221; text_line_height_last_edited=&#8221;on|desktop&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; text_text_align=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2><span style=\"color: #ffffff;\">Kom i gang med din egen kommunikationsstrategi<\/span><\/h2>\n<p><span style=\"color: #ffffff;\">N\u00e5r du skal i gang med at lave strategien, b\u00f8r du f\u00f8rst og fremmest overveje, hvad den skal indeholde. Dan et overblik over, hvilke punkter det er vigtigt at f\u00e5 med. V\u00e6r realistisk og konkret, s\u00e5 du ikke ender med en roman p\u00e5 flere hundrede sider.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">Der er mange opskrifter p\u00e5, hvad en god kommunikationsstrategi b\u00f8r indeholde, og det er kun dig, der ved, hvad der giver bedst mening for din virksomhed. Alligevel har vi her fors\u00f8gt at give dig vores bud \u2013 baseret p\u00e5 erfaringer med forskellige kunder \u2013 p\u00e5 hvad der er det vigtigste at have med i en. Resultatet er blevet disse fem overskrifter:<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;_initial&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe0f5;||divi||400&#8243; icon_color=&#8221;#ffffff&#8221; icon_placement=&#8221;left&#8221; content_max_width=&#8221;800px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; header_text_align=&#8221;left&#8221; body_font=&#8221;|600|||||||&#8221; body_text_align=&#8221;left&#8221; body_font_size=&#8221;17px&#8221; width=&#8221;800px&#8221; module_alignment=&#8221;left&#8221; custom_padding=&#8221;||||false|false&#8221; body_font_size_tablet=&#8221;17px&#8221; body_font_size_phone=&#8221;14px&#8221; body_font_size_last_edited=&#8221;on|phone&#8221; body_line_height_tablet=&#8221;&#8221; body_line_height_phone=&#8221;1.4em&#8221; body_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><a href=\"#maalsaetninger\"><span style=\"color: #ffffff;\">M\u00e5ls\u00e6tninger for virksomheden og kommunikationsindsatserne<\/span><\/a><\/p>\n<p>[\/et_pb_blurb][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;&#x55;||divi||400&#8243; icon_color=&#8221;#ffffff&#8221; icon_placement=&#8221;left&#8221; content_max_width=&#8221;800px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; header_text_align=&#8221;left&#8221; body_font=&#8221;|600|||||||&#8221; body_text_align=&#8221;left&#8221; body_font_size=&#8221;17px&#8221; width=&#8221;800px&#8221; module_alignment=&#8221;left&#8221; custom_padding=&#8221;||||false|false&#8221; body_font_size_tablet=&#8221;17px&#8221; body_font_size_phone=&#8221;14px&#8221; body_font_size_last_edited=&#8221;on|phone&#8221; body_line_height_tablet=&#8221;&#8221; body_line_height_phone=&#8221;1.4em&#8221; body_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><a href=\"#laer-din-virksomhed-maalgruppe-og-konkurrenter-at-kende\"><span style=\"color: #ffffff;\">L\u00e6r din virksomhed, din m\u00e5lgruppe og dine konkurrenter at kende<\/span><\/a><\/p>\n<p>[\/et_pb_blurb][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;&#x77;||divi||400&#8243; icon_color=&#8221;#ffffff&#8221; icon_placement=&#8221;left&#8221; content_max_width=&#8221;800px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; header_text_align=&#8221;left&#8221; body_font=&#8221;|600|||||||&#8221; body_text_align=&#8221;left&#8221; body_font_size=&#8221;17px&#8221; width=&#8221;800px&#8221; module_alignment=&#8221;left&#8221; custom_padding=&#8221;||||false|false&#8221; body_font_size_tablet=&#8221;17px&#8221; body_font_size_phone=&#8221;14px&#8221; body_font_size_last_edited=&#8221;on|phone&#8221; body_line_height_tablet=&#8221;&#8221; body_line_height_phone=&#8221;1.4em&#8221; body_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><a href=\"#tone-of-voice-guide\"><span style=\"color: #ffffff;\">Tone of Voice guide<\/span><\/a><\/p>\n<p>[\/et_pb_blurb][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe00a;||divi||400&#8243; icon_color=&#8221;#ffffff&#8221; icon_placement=&#8221;left&#8221; content_max_width=&#8221;800px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; header_text_align=&#8221;left&#8221; body_font=&#8221;|600|||||||&#8221; body_text_align=&#8221;left&#8221; body_font_size=&#8221;17px&#8221; width=&#8221;800px&#8221; module_alignment=&#8221;left&#8221; custom_padding=&#8221;||||false|false&#8221; body_font_size_tablet=&#8221;17px&#8221; body_font_size_phone=&#8221;14px&#8221; body_font_size_last_edited=&#8221;on|phone&#8221; body_line_height_tablet=&#8221;&#8221; body_line_height_phone=&#8221;1.4em&#8221; body_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><a href=\"#valg-af-kommunikationskanaler\"><span style=\"color: #ffffff;\">Valg af kommunikationskanaler<\/span><\/a><\/p>\n<p>[\/et_pb_blurb][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;&#x65;||divi||400&#8243; icon_color=&#8221;#ffffff&#8221; icon_placement=&#8221;left&#8221; content_max_width=&#8221;800px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; header_text_align=&#8221;left&#8221; body_font=&#8221;|600|||||||&#8221; body_text_align=&#8221;left&#8221; body_font_size=&#8221;17px&#8221; width=&#8221;800px&#8221; module_alignment=&#8221;left&#8221; custom_padding=&#8221;||||false|false&#8221; body_font_size_tablet=&#8221;17px&#8221; body_font_size_phone=&#8221;14px&#8221; body_font_size_last_edited=&#8221;on|phone&#8221; body_line_height_tablet=&#8221;&#8221; body_line_height_phone=&#8221;1.4em&#8221; body_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><a href=\"#lav-en-handlingsplan\"><span style=\"color: #ffffff;\">Handlingsplan<\/span><\/a><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; background_color=&#8221;#b9d6e5&#8243; custom_padding=&#8221;14px||29px|||&#8221; custom_padding_tablet=&#8221;14px|||||&#8221; custom_padding_phone=&#8221;0px||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text admin_label=&#8221;#m\u00e5ls\u00e6tninger&#8221; module_id=&#8221;maalsaetninger&#8221; _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; header_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; header_font_size=&#8221;36px&#8221; header_3_font_size=&#8221;26px&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;26px&#8221; header_3_font_size_phone=&#8221;22px&#8221; header_3_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>1. M\u00e5ls\u00e6tninger<\/h2>\n<p><strong>Udgangspunktet for kommunikationsstrategien er virksomhedens eller afdelingens overordnede <span style=\"text-decoration: underline; color: #219ebc;\"><a href=\"https:\/\/newway.dk\/wp\/konsulentydelser\/strategi-og-forretningsudvikling\/\" style=\"color: #219ebc; text-decoration: underline;\" rel=\"noopener\">strategi<\/a><\/span>. F\u00f8rste step i din kommunikationsstrategi er at konkretisere de m\u00e5ls\u00e6tninger, strategien skal hj\u00e6lpe med at opn\u00e5. Vi har her valgt at dele dem op i tre kategorier:<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;11px|||||&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; header_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; header_font_size=&#8221;36px&#8221; header_3_font=&#8221;|700|||||||&#8221; header_4_text_color=&#8221;#f79a1d&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3><span style=\"font-size: 16px; color: #666666; font-family: Montserrat, Helvetica, Arial, Lucida, sans-serif; font-weight: 500;\"><\/span><\/h3>\n<h4><strong><\/strong><span style=\"color: #219ebc;\"><strong>A: Overordnede forretningsm\u00e5l<\/strong><\/span><\/h4>\n<p>F\u00f8rst og fremmest b\u00f8r I skrive jeres overordnede forretningsm\u00e5l ned. Og gerne i konkrete tal. Det kan f.eks. v\u00e6re, at din virksomhed \u00f8nsker at \u00f8ge oms\u00e6tningen med 5 % over det n\u00e6ste \u00e5r. S\u00e5 er dette et forretningsm\u00e5l, I b\u00f8r udspecificere i konkrete delm\u00e5l.<\/p>\n<h4><strong><\/strong><span style=\"color: #219ebc;\"><strong>B: Delm\u00e5l<\/strong><\/span><\/h4>\n<p>Delm\u00e5lene er n\u00f8dvendige for at indfri virksomhedens overordnede forretningsm\u00e5l og skal derfor underst\u00f8tte disse. Her g\u00e5r vi skridtet n\u00e6rmere p\u00e5 kommunikationsstrategien \u2013 hvordan kan denne bidrage til at opn\u00e5 delm\u00e5lene?<\/p>\n<p>Et delm\u00e5l kan f.eks. v\u00e6re at, for at \u00f8ge oms\u00e6tningen, m\u00e5 I f\u00f8rst \u00f8ge m\u00e6ngden af leads, og det g\u00f8r I bl.a. gennem lead ads p\u00e5 sociale medier.<\/p>\n<h4><strong><\/strong><span style=\"color: #219ebc;\"><strong>C: KPI\u2019er<\/strong><\/span><\/h4>\n<p>Hvis et delm\u00e5l er at \u00f8ge m\u00e6ngden af leads for derved at \u00f8ge oms\u00e6tningen, skal vi nu finde ud af, hvor mange flere leads, vi skal have p\u00e5 baggrund af kommunikations- og marketingindsatser for, at vi \u00f8ger oms\u00e6tningen. Til det bruger vi KPI\u2019er.<\/p>\n<p>KPI betyder <em>Key Performance Indicator<\/em>. N\u00e5r du opstiller dine KPI\u2019er, b\u00f8r du sikre, at de er realistiske og m\u00e5lbare. KPI\u2019erne kan inkludere kommunikative indsatser, som f.eks. har til form\u00e5l at skabe engagement og konverteringer i m\u00e5lgruppen. En KPI kan f.eks. v\u00e6re, at trafikken til hjemmesiden skal \u00f8ges med 5 % over de n\u00e6ste 3 m\u00e5neder.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/signafilm.dk\/v25\/wp-content\/uploads\/2025\/09\/Kpi1-e1636719784399.png&#8221; alt=&#8221;kpi&#8221; title_text=&#8221;Kpi1&#8243; show_bottom_space_tablet=&#8221;&#8221; show_bottom_space_phone=&#8221;&#8221; show_bottom_space_last_edited=&#8221;on|desktop&#8221; disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;20px||||false|false&#8221; custom_padding=&#8221;|50px||50px|false|true&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;_initial&#8221; custom_padding=&#8221;14px||22px|||&#8221; custom_padding_tablet=&#8221;14px||22px|||&#8221; custom_padding_phone=&#8221;20px||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; background_color=&#8221;rgba(0,0,0,0)&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text module_id=&#8221;laer-din-virksomhed-maalgruppe-og-konkurrenter-at-kende&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; header_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; header_font_size=&#8221;36px&#8221; header_3_font=&#8221;|700|||||||&#8221; header_3_font_size=&#8221;26px&#8221; header_4_text_color=&#8221;#f79a1d&#8221; custom_padding=&#8221;||30px|||&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;26px&#8221; header_3_font_size_phone=&#8221;22px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>2. L\u00e6r din virksomhed, m\u00e5lgruppe og konkurrenter at kende<\/h2>\n<p>N\u00e5r m\u00e5ls\u00e6tningerne er p\u00e5 plads, er det tid til at lave rugbr\u00f8dsarbejdet. Ved hj\u00e6lp af nogle bestemte indsigter skal du nu danne vidensgrundlaget for, hvordan m\u00e5ls\u00e6tningerne kan n\u00e5s gennem kommunikation og marketing.<\/p>\n<p>Vi har inddelt indsigterne i f\u00f8lgende tre omr\u00e5der:<\/p>\n<ol>\n<li>SWOT-analyse<\/li>\n<li>Markeds- og konkurrentindsigt<\/li>\n<li>M\u00e5lgruppeanalyse<\/li>\n<\/ol>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;-3%||||false|false&#8221; custom_padding=&#8221;||23px|||&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; header_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; header_font_size=&#8221;36px&#8221; header_4_text_color=&#8221;#f79a1d&#8221; custom_margin=&#8221;|||-1px|false|false&#8221; custom_padding=&#8221;|30px|30px||false|false&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h4>A. SWOT-analyse<\/h4>\n<p>For at skabe et overblik over virksomheden og dens styrker og svagheder, kan du f.eks. anvende SWOT-modellen.<\/p>\n<p><span style=\"font-size: medium;\">SWOT-modellen bruges til at unders\u00f8ge, hvor din virksomhed har sine styrker og svagheder, og ligeledes hvor der er trusler og muligheder for virksomheden.<\/span><\/p>\n<p>For at udfylde SWOT-analysen bedst muligt kan du f.eks. supplere med interviews fra b\u00e5de interne og eksterne interessenter.<\/p>\n<p>Internt kan du med fordel tage fat i en bred vifte af medarbejdere med forskellig funktion for at f\u00e5 det fulde billede.<\/p>\n<p>Eksternt kan du f.eks. tage fat i kunder eller personer med ekspertise inden for jeres branche for at f\u00e5 indsigt i deres perspektiver.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/signafilm.dk\/v25\/wp-content\/uploads\/2025\/09\/SWOT-analyse.jpg&#8221; disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221; animation_delay=&#8221;50ms&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; alt=&#8221;Eksempel &#8211; SWOT modellen&#8221; title_text=&#8221;SWOT-analyse&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;2px||16px|||&#8221; custom_padding_tablet=&#8221;2px||16px|||&#8221; custom_padding_phone=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; header_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; header_font_size=&#8221;36px&#8221; header_4_text_color=&#8221;#f79a1d&#8221; custom_margin=&#8221;26px||26px||true|false&#8221; custom_padding=&#8221;||30px|||&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h4>B. Markeds- og konkurrentindsigt<\/h4>\n<p>Man siger, at man skal holde sine venner t\u00e6tte, men sine fjender endnu t\u00e6ttere.<\/p>\n<p>Derfor er det nu p\u00e5 tide at indhente noget viden om det marked, I befinder jer p\u00e5.<\/p>\n<p>Hvem er jeres konkurrenter? Konkurrenterne kan b\u00e5de inkludere de direkte konkurrenter, der tilbyder det samme som jer og opererer p\u00e5 samme marked. Men I b\u00f8r ogs\u00e5 indt\u00e6nke de indirekte konkurrenter, som inkluderer virksomheder, der s\u00e6lger et produkt eller ydelse lignende jeres eller som indirekte kan p\u00e5virke m\u00e5lgruppens fravalg af jer.<\/p>\n<p>Herefter skal du finde ud af, hvilke parametre I konkurrerer p\u00e5. Er det f.eks. pris, kvalitet, b\u00e6redygtighed, kundeservice eller noget helt andet, som er dominerende i jeres konkurrenceforhold?<\/p>\n<p>Og n\u00e5r nu vi taler om kommunikationsstrategi, er det selvf\u00f8lgelig ogs\u00e5 n\u00f8dvendigt at finde ud af, hvilke medier jeres konkurrenter er til stede p\u00e5, hvor de g\u00f8r det godt, hvor I kan sl\u00e5 dem, hvordan I kan differentiere jer fra dem, og hvordan I kan blive inspireret af dem.<\/p>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; text_font=&#8221;&#8211;et_global_body_font|700|||on|||#FFB703|&#8221; text_text_color=&#8221;#FFB703&#8243; text_font_size=&#8221;18px&#8221; link_font=&#8221;&#8211;et_global_heading_font|700|||on|||#FFB703|double&#8221; link_text_color=&#8221;#FFB703&#8243; header_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; header_font_size=&#8221;36px&#8221; background_color=&#8221;#023047&#8243; custom_padding=&#8221;10px||10px|10px|false|false&#8221; link_option_url=&#8221;https:\/\/signafilm.dk\/v25\/performanceanalyse\/&#8221; text_font_size_tablet=&#8221;18px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>F\u00c5 LAVET EN PERFORMANCEANALYSE I FORHOLD TIL DINE KONKURRENTER<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;|auto||auto|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; text_font=&#8221;Oswald||on||||||&#8221; text_text_color=&#8221;#f79a1d&#8221; text_font_size=&#8221;50px&#8221; text_line_height=&#8221;1.3em&#8221; header_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; header_font_size=&#8221;36px&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;10px||||false|false&#8221; custom_padding_tablet=&#8221;10px||||false|false&#8221; custom_padding_phone=&#8221;10px||10px||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;50px&#8221; text_font_size_phone=&#8221;30px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;1.3em&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; background_color_phone=&#8221;#023047&#8243; background_last_edited=&#8221;on|phone&#8221; background_enable_color_phone=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p style=\"text-align: center;\">&#8220;63 % af virksomhederne bruger personaer i deres markedsf\u00f8ring.&#8221;<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;_initial&#8221; text_font_size=&#8221;12px&#8221; header_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; header_font_size=&#8221;36px&#8221; text_font_size_tablet=&#8221;12px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p style=\"text-align: center;\">Kilde: <span style=\"text-decoration: underline;\">Stephen Zoeller<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text module_class=&#8221;pac-dtocm-exclude&#8221; _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; header_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; header_font_size=&#8221;36px&#8221; header_4_text_color=&#8221;#f79a1d&#8221; custom_padding=&#8221;||14px|||&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3><span style=\"color: #ff9900;\">M\u00e5lgruppeanalyse<\/span><\/h3>\n<p>Det er sv\u00e6rt, ja n\u00e6rmest umuligt, at kommunikere med folk, du ikke aner hvem er. I hvert fald hvis kommunikationen skal have en effekt. N\u00e5r du ikke kender folk, kan det tage tid at afkode, hvordan du b\u00f8r kommunikere med dem. Der kan v\u00e6re mange hindringer for, at kommunikation ikke lykkes efter intentionen.<\/p>\n<p>Derfor er n\u00e6ste step i strategien at foretage en m\u00e5lgruppeanalyse, hvor du bliver mere konkret. Find ud af, hvem jeres m\u00e5lgruppe virkelig er.<\/p>\n<p>Relevante informationer her inkluderer m\u00e5lgruppens demografi s\u00e5som, hvor gamle de er, hvor de bor, hvilken uddannelse de har, og hvad de arbejder med. Dette kan tegne det f\u00f8rste billede af, hvem du snakker til.<\/p>\n<p>Men det stopper ikke her.<\/p>\n<p>Informationer om deres adf\u00e6rd, motivation og vaner er alle vigtige. Med viden om m\u00e5lgruppens adf\u00e6rd finder du ud af, hvad de interesserer sig for, hvad deres holdninger er, og hvordan de agerer i forskellige situationer. Herunder b\u00f8r du inkludere informationer om deres medievaner. Hvilke medier\/platforme bruger m\u00e5lgruppen, og hvordan? Og der er mange flere ting, du kan dykke ned i, hvis det er relevant for netop din virksomhed.<\/p>\n<p>Men hvordan f\u00e5r du s\u00e5 fat p\u00e5 al den information?<\/p>\n<p>Det er der forskellige v\u00e6rkt\u00f8jer til s\u00e5som sp\u00f8rgeskemaer, vox pops, observationer, og selv kan vi anbefale interviews. P\u00e5 baggrund af de informationer, du indsamler, er n\u00e6ste step at udarbejde, hvad vi kalder for personaer.<\/p>\n<p><a href=\"https:\/\/signafilm.dk\/personas-er-ikke-uddoede-de-er-vigtigere-end-nogensinde-foer\/\"><u>F\u00e5 flere r\u00e5d til, hvordan du kan opbygge dine personaer her.<\/u><\/a><\/p>\n<p>Det lyder m\u00e5ske som en ordentlig omgang at skulle igennem. Ikke desto mindre er denne viden n\u00f8dvendig. Jo mere, du ved om m\u00e5lgruppen og dem som individer, jo mere kan du pr\u00e6cisere og m\u00e5lrette kommunikationen.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; background_color=&#8221;#dddddd&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|2px|2px|2px|2px&#8221; border_width_top=&#8221;2px&#8221; border_width_bottom=&#8221;2px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/signafilm.dk\/v25\/wp-content\/uploads\/2025\/08\/dreamstime_m_152079769.jpg&#8221; alt=&#8221;SEO s\u00f8geord&#8221; title_text=&#8221;dreamstime_m_152079769&#8243; _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; max_height=&#8221;240px&#8221; custom_margin=&#8221;|10px||10px|false|false&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text module_class=&#8221;pac-dtocm-exclude&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; link_font=&#8221;&#8211;et_global_heading_font|700|||on||||double&#8221; link_font_size=&#8221;16px&#8221; header_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; header_font_size=&#8221;36px&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;||||false|false&#8221; custom_padding_phone=&#8221;20px||||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3><span style=\"color: #ff9900;\">Hvad er en persona, og hvordan bruger du den?<\/span><\/h3>\n<p>S\u00f8rg for, at du formidler dine budskaber til dem, der rent faktisk repr\u00e6senterer din m\u00e5lgruppe. Brug \u201dpersonaer\u201d til at blive skarpere p\u00e5, hvem det egentlig er, du kommunikerer til.<\/p>\n<p>I dette indl\u00e6g vil jeg fors\u00f8ge at g\u00f8re dig klogere p\u00e5, hvad personaer er, og hvordan du kan bruge dem i arbejdet med din m\u00e5lgruppeanalyse.<\/p>\n<p><span style=\"text-decoration: underline;\"><span style=\"color: #ff9900;\"><a href=\"https:\/\/signafilm.dk\/hvad-er-personaer\/\" target=\"_blank\" rel=\"noopener\" style=\"color: #ff9900; text-decoration: underline;\">L\u00e6s med i dette popul\u00e6re blogindl\u00e6g!<\/a><\/span><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; custom_padding=&#8221;16px||15px||false|false&#8221; custom_padding_tablet=&#8221;16px||15px||false|false&#8221; custom_padding_phone=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;|auto|-18px|auto||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text module_id=&#8221;tone-of-voice-guide&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; header_font_size=&#8221;36px&#8221; header_3_font=&#8221;|700|||||||&#8221; header_3_font_size=&#8221;26px&#8221; custom_margin=&#8221;|40px|||false|false&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;1.8em&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;26px&#8221; header_3_font_size_phone=&#8221;22px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>3. Tone of Voice guide<\/h2>\n<p>N\u00e5r du har l\u00e6rt din virksomhed og din m\u00e5lgruppe at kende, er det tid til at finde ud af, hvordan du skal kommunikere. Her anbefaler jeg at udarbejde en Tone of Voice-guide, der kan skabe en f\u00e6lles retning for, <em>hvordan<\/em> I snakker\/skriver til jeres m\u00e5lgruppe p\u00e5 forskellige platforme og i forskellige sammenh\u00e6nge.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/signafilm.dk\/v25\/wp-content\/uploads\/2025\/09\/Tone-of-voice_web-e1660308501118.jpg&#8221; alt=&#8221;Tone of Voice guide | Download gratis hos SIGNAfilm&#8221; title_text=&#8221;Tone of voice guide fra SIGNAfilm&#8221; url=&#8221;https:\/\/signafilm.dk\/tone-of-voice-guide-gratis-skabelon\/&#8221; disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_button button_url=&#8221;https:\/\/signafilm.dk\/tone-of-voice-guide-gratis-skabelon\/%20&#8243; button_text=&#8221;Hent vores gratis skabelon til tone of voice guiden her!&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||-2px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; next_background_color=&#8221;#ffffff&#8221; module_id=&#8221;seks-gode-r\u00e5d&#8221; _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;#b9d6e5 0%|#023047 100%&#8221; background_color_gradient_start=&#8221;#ffd01c&#8221; background_color_gradient_end=&#8221;#f79a1d&#8221; background_enable_image=&#8221;off&#8221; custom_padding=&#8221;30px||130px||false|false&#8221; custom_padding_tablet=&#8221;30px||130px||false|false&#8221; custom_padding_phone=&#8221;0px||80px||false|false&#8221; bottom_divider_style=&#8221;mountains2&#8243; bottom_divider_flip=&#8221;horizontal&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||5px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text module_id=&#8221;valg-af-kommunikationskanaler&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; text_font=&#8221;||||||||&#8221; text_line_height=&#8221;1.8em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_font_size=&#8221;36px&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;|700|||||||&#8221; header_3_text_align=&#8221;left&#8221; header_3_font_size=&#8221;26px&#8221; header_4_font=&#8221;|700|||||||&#8221; header_4_text_align=&#8221;left&#8221; max_width=&#8221;1080px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;||0px|||&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;1.8em&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_3_font_size_tablet=&#8221;26px&#8221; header_3_font_size_phone=&#8221;22px&#8221; text_text_align=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2><span style=\"color: #ffffff;\">4. Valg af kommunikationskanaler<\/span><\/h2>\n<p><span style=\"color: #ffffff;\">Hvad skal siges til hvem, hvordan skal det siges, og hvor skal det siges? Med udgangspunkt i de definerede m\u00e5ls\u00e6tninger, m\u00e5lgrupper og de resterende indsigter, du nu besidder, er det tid til at finde ud af, hvilke kanaler din virksomhed skal bruge og hvordan (hvordan afd\u00e6kker du ogs\u00e5 lidt vha. Tone of Voice guiden).<\/span><\/p>\n<p><span style=\"color: #ffffff;\">Form\u00e5let er at finde frem til, hvor og hvordan I rammer hver m\u00e5lgruppe mest effektivt for at opn\u00e5 den \u00f8nskede virkning. Alt efter, hvem jeres m\u00e5lgruppe og konkurrenter er, og hvad jeres budget er, vil der v\u00e6re kommunikationskanaler, der er mere relevante for jer at bruge end andre. S\u00e5 i stedet for at satse bredt og skyde med spredehagl, skal du nu v\u00e6lge lige pr\u00e6cis de indsatser, du vurderer, giver de bedste resultater for din virksomhed. Derfor handler det b\u00e5de om til- og fravalg.<\/span><\/p>\n<p><span style=\"color: #ffffff;\"><a href=\"https:\/\/signafilm.dk\/valg-af-kommunikationskanaler\" style=\"color: #ffffff;\"><u><span style=\"color: #ffb703;\">Indeholder din strategi sociale medier, kan du blive klogere p\u00e5, hvad de hver is\u00e6r egner sig til som kommunikationskanal her.<\/span><\/u><\/a><\/span><\/p>\n<p><a href=\"\/alle-filmtyper\"><u><\/u><\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; background_enable_image=&#8221;off&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;20px||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;10px|||||&#8221; custom_padding_tablet=&#8221;10px|||||&#8221; custom_padding_phone=&#8221;10px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; header_font=&#8221;||||||||&#8221; header_font_size=&#8221;36px&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;|700|||||||&#8221; header_3_text_align=&#8221;left&#8221; header_4_font=&#8221;|700|||||||&#8221; header_4_text_align=&#8221;left&#8221; max_width=&#8221;1080px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;||0px|||&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; text_text_align=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3>G\u00f8r din kommunikations-strategi nem at f\u00f8re ud i livet<\/h3>\n<p>Nu kommer den sv\u00e6re opgave. M\u00e5ske virker det som et stort stykke arbejde at indsamle indsigter, lave personas, ops\u00e6tte m\u00e5l osv. Men den st\u00f8rste udfordring for mange virksomheder er at g\u00f8re kommunikationsstrategien eksekverbar og nem at f\u00f8re ud i livet. For det er alts\u00e5 f\u00f8rst, n\u00e5r alt dit h\u00e5rde arbejde bliver til f\u00f8rt ud i livet, at det betaler sig.<\/p>\n<p><a href=\"\/alle-filmtyper\"><u><\/u><\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text module_id=&#8221;lav-en-handlingsplan&#8221; _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; header_font_size=&#8221;36px&#8221; header_3_font=&#8221;|700|||||||&#8221; header_3_font_size=&#8221;26px&#8221; custom_margin=&#8221;|30px|||false|false&#8221; custom_margin_tablet=&#8221;|30px|||false|false&#8221; custom_margin_phone=&#8221;|0px|||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;1.8em&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;26px&#8221; header_3_font_size_phone=&#8221;22px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>5. Lav en handlingsplan<\/h2>\n<p>Sidste punkt i strategien er derfor en handlingsplan. Handlingsplanen er afg\u00f8rende for at skabe en succesfuld kommunikationsstrategi, da den bygger bro mellem det strategiske og operationelle niveau i virksomheden. Handlingsplanen skal bruges til at give et overblik og en konkret plan for, hvad der skal g\u00f8res fremadrettet.<\/p>\n<p>Noter <strong>hvad <\/strong>der skal g\u00f8res, <strong>hvorn\u00e5r<\/strong> det skal g\u00f8res, <strong>hvordan<\/strong> det skal g\u00f8res, <strong>hvor<\/strong> det skal g\u00f8res, <strong>hvem<\/strong>, der skal g\u00f8re det, og <strong>hvor mange<\/strong> penge, der skal bruges<strong>. <\/strong><\/p>\n<p>Handlingsplanen b\u00f8r s\u00e6rligt d\u00e6kke over de opgaver, der foruds\u00e6tter, at I kan komme i gang med at f\u00f8re strategien ud i livet. Og derefter skal I selvf\u00f8lgelig l\u00f8bende eksekvere p\u00e5 indsatserne.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/signafilm.dk\/v25\/wp-content\/uploads\/2025\/09\/Handlingsplan_web-e1636720067682.jpg&#8221; alt=&#8221;Handlingsplan &#8211; kommunikationsstrategi | SIGNAfilm&#8221; title_text=&#8221;Handlingsplan_web&#8221; disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;_initial&#8221; background_color=&#8221;#dddddd&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||7px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/signafilm.dk\/v25\/wp-content\/uploads\/2025\/09\/Saadan-integrerer-du-video-i-din-kunderejse-e1603202937619.jpg&#8221; alt=&#8221;Kunderejse og video&#8221; title_text=&#8221;S\u00e5dan integrerer du video i din kunderejse&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; max_height=&#8221;240px&#8221; custom_margin=&#8221;|10px||10px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text module_class=&#8221;pac-dtocm-exclude&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; header_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; header_font_size=&#8221;36px&#8221; custom_margin=&#8221;||30px||false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;15px|15px||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3><span style=\"color: #ff9900;\">Integr\u00e9r film i din kunderejse<\/span><\/h3>\n<p>Vi ved, at brugen af film holder bes\u00f8gende l\u00e6ngere p\u00e5 din side og at det konverterer bedre.<\/p>\n<p>For i sidste ende drejer det sig ofte om at konvertere en k\u00f8beparat kunde til et salg. Og der er mange steder i kundens rejse frem mod k\u00f8bet, hvor man nemt og enkelt kan implementere film.<br \/><span style=\"text-decoration: underline;\"><a href=\"https:\/\/signafilm.dk\/video-i-kunderejsen\/\" target=\"_blank\" rel=\"noopener\">L\u00e6s med i dette popul\u00e6re blogindl\u00e6g!<\/a><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En st\u00e6rk kommunikationsstrategi sikrer, at dit budskab rammer pr\u00e6cist \u2013 b\u00e5de internt og eksternt. Hos SIGNAfilm hj\u00e6lper vi dig med at oms\u00e6tte strategi til levende billeder, s\u00e5 kommunikationen bliver konkret og m\u00e5lbar. Leder du efter et eksempel p\u00e5 kommunikationsstrategi, kan video v\u00e6re et centralt v\u00e6rkt\u00f8j: en m\u00e5lrettet videostrategi styrker branding, skaber engagement og giver synlighed p\u00e5 tv\u00e6rs af kanaler.<\/p>\n","protected":false},"author":4,"featured_media":1874,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-1885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-om-content-produktion"],"_links":{"self":[{"href":"https:\/\/signafilm.dk\/v25\/wp-json\/wp\/v2\/posts\/1885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/signafilm.dk\/v25\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/signafilm.dk\/v25\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/signafilm.dk\/v25\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/signafilm.dk\/v25\/wp-json\/wp\/v2\/comments?post=1885"}],"version-history":[{"count":7,"href":"https:\/\/signafilm.dk\/v25\/wp-json\/wp\/v2\/posts\/1885\/revisions"}],"predecessor-version":[{"id":3332,"href":"https:\/\/signafilm.dk\/v25\/wp-json\/wp\/v2\/posts\/1885\/revisions\/3332"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/signafilm.dk\/v25\/wp-json\/wp\/v2\/media\/1874"}],"wp:attachment":[{"href":"https:\/\/signafilm.dk\/v25\/wp-json\/wp\/v2\/media?parent=1885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/signafilm.dk\/v25\/wp-json\/wp\/v2\/categories?post=1885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/signafilm.dk\/v25\/wp-json\/wp\/v2\/tags?post=1885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}