{"id":1346,"date":"2021-09-05T13:09:51","date_gmt":"2021-09-05T11:09:51","guid":{"rendered":"https:\/\/signafilm.dk\/v25\/?p=1346"},"modified":"2025-09-23T07:51:46","modified_gmt":"2025-09-23T05:51:46","slug":"god-kommunikation","status":"publish","type":"post","link":"https:\/\/signafilm.dk\/v25\/god-kommunikation\/","title":{"rendered":"hvad er god kommunikation?"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;_initial&#8221; custom_padding=&#8221;50px||0px|||&#8221; custom_padding_tablet=&#8221;50px||0px|||&#8221; custom_padding_phone=&#8221;20px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;_initial&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;_initial&#8221; header_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; header_font_size=&#8221;36px&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2 class=\"font_8 color_14\"><span>God kommunikation &#8211; men er det noget andre forst\u00e5r?<\/span><\/h2>\n<p class=\"font_8 color_14\"><span>Vi kender det alle sammen. Du skal formulere en mail til en kunde eller kollega; der skal ny tekst p\u00e5 hjemmesiden, fordi kunder altid sp\u00f8rger supporten om det samme; eller du vil informere folk om et nyt tiltag gennem din blog. Du vil gerne lave god kommunikation, som bliver forst\u00e5et!<\/span><\/p>\n<p class=\"font_8 color_14\"><span><\/span><\/p>\n<p class=\"font_8 color_14\"><span>Du skriver en knaldgod tekst, der rammer hovedet p\u00e5 s\u00f8mmet og giver al din viden videre. Og s\u00e5 f\u00e5r du bare slet ikke det resultat ud af det, som du \u00f8nskede. L\u00e6serne fatter simpelthen ikke, hvad du siger, eller ogs\u00e5 l\u00e6ser de i hvert fald noget helt andet, end det du havde t\u00e6nkt dig. Og du syntes ellers, du havde v\u00e6ret s\u00e5 konkret, pr\u00e6cis og velovervejet i din formulering. Men hvad er god kommunikation s\u00e5?<\/span><\/p>\n<h2 class=\"font_8 color_14\"><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;_initial&#8221; background_color=&#8221;#023047&#8243; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;_initial&#8221; header_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; header_font_size=&#8221;36px&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_padding=&#8221;|20px||20px|false|false&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><strong><span style=\"color: #ffffff;\"><span style=\"color: #ffd01c;\">Kort sagt:<\/span> N\u00e5r du skal skrive tekster og content, som skal l\u00e6ses af andre, giver det ofte god mening netop at lade andre l\u00e6se teksten, inden du sender den ud i atmosf\u00e6ren. For det der giver mening for dig, giver ikke n\u00f8dvendigvis mening for andre. Her t\u00e6nker du sikkert, \u201dMen det er der jo ikke altid tid til, og er det virkelig n\u00f8dvendigt for alle tekster og situationer?\u201d. <\/span><\/strong><\/p>\n<p><strong><span style=\"color: #ffffff;\">Nej, selvf\u00f8lgelig er det ikke det. S\u00e5 derfor har vi samlet et par tanker om, hvorfor dine tekster ender s\u00e5dan og et par forslag til, hvad du g\u00f8r ved det.<\/span><\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/signafilm.dk\/v25\/wp-content\/uploads\/2025\/09\/Empathic-storytelling.png&#8221; alt=&#8221;Empatisk storytelling&#8221; title_text=&#8221;Empatisk storytelling&#8221; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; width=&#8221;95%&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;_initial&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;_initial&#8221; header_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; header_font_size=&#8221;36px&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2 class=\"font_8 color_14\"><span>Content navlepilleri sker hyppigere end du tror<\/span><\/h2>\n<p class=\"font_8 color_14\"><span>Navlepilleri \u2013 eller det at v\u00e6re fokuseret indad p\u00e5 sin egen navle og dermed p\u00e5 sig selv og sin egen verden \u2013 sker meget ofte i en virksomhed eller afdeling, men det sker ogs\u00e5 dagligt for hver af os som person. Det er helt naturligt, n\u00e5r du sidder med noget hver eneste dag, at der udvikles en jargon og nogle termer, som er indforst\u00e5ede for jer, som sidder med det, men som udefra ikke giver ret meget mening. <\/span><\/p>\n<p class=\"font_8 color_14\"><span>De g\u00e6ngse ord som I bruger hver dag, bliver jo automatisk en del af jeres ordforr\u00e5d og jeres tilgang til god kommunikation. \u00a0Jeg brugte fx ordet \u201dcontent\u201d i overskriften til dette afsnit, fordi vi i vores afdeling, som netop er \u2019content afdelingen\u2019, bruger det i fl\u00e6ng i vores samtaler. Men det er ikke sikkert, at alle der l\u00e6ser det her blogindl\u00e6g, ved hvad det er. Er du en af dem, s\u00e5 l\u00e6s med her, hvor vi forklarer, <a href=\"https:\/\/www.signafilm.dk\/single-post\/Hvad-er-content-marketing\" target=\"_blank\" data-content=\"https:\/\/www.signafilm.dk\/single-post\/Hvad-er-content-marketing\" data-type=\"external\" rel=\"noopener undefined noreferrer\">hvad content marketing er<\/a>. <\/span><\/p>\n<p class=\"font_8 color_14\"><span>Omvendt n\u00e5r vi snakker med de andre afdelinger, oplever vi ogs\u00e5, at vi ikke altid kan f\u00f8lge helt med i deres snakke om fx salgsteknikker, videokameraer og redigeringsprogrammer. S\u00e5 der er det dem, der bliver n\u00f8dt til at forklare os, hvad de mener og l\u00e6re os en ting eller to.<\/span><\/p>\n<p class=\"font_8 color_14\"><span><\/span><\/p>\n<p class=\"font_8 color_14\"><span>Det betyder jo s\u00e5 ogs\u00e5, at n\u00e5r du skriver til andre, s\u00e5 bruger du helt naturligt de begreber, som du nu kender s\u00e5 godt. De beskriver jo lige netop den situation, du sidder i og det du pr\u00f8ver at f\u00e5 igennem. Og s\u00e5 er det let at glemme, at alle andre ikke har den samme viden, som du selv har. M\u00e5ske er du endda en af dem (eller kender en af dem), der glemmer, at andre ikke ved besked om de ting, der ligger \u00f8verst i din tankestr\u00f8m eller bare ikke selv har dem \u00f8verst p\u00e5 deres liste. <\/span><\/p>\n<p class=\"font_8 color_14\"><span>En ellers meningsfyldt besked bliver hurtigt noget sludder, hvis man ikke har det samme startsted. S\u00e5 husk at kigge v\u00e6k fra din navle, n\u00e5r du skriver.<\/span><\/p>\n<p class=\"font_8 color_14\">\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/signafilm.dk\/v25\/wp-content\/uploads\/2025\/09\/BigBanner_1200x600_kommunikationsstrategi-og-god-kommunikation.png&#8221; alt=&#8221;God kommunikation og kommunikationsstrategi&#8221; title_text=&#8221;God kommunikation og kommunikationsstrategi&#8221; url=&#8221;https:\/\/signafilm.dk\/kommunikationsstrategi\/&#8221; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; header_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; header_font_size=&#8221;36px&#8221; background_color=&#8221;#B9D6E5&#8243; custom_padding=&#8221;15px|15px|15px|15px|false|false&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2 class=\"font_8 color_14\"><span>God kommunikation &#8211; Og hvordan g\u00f8r jeg s\u00e5 det?<\/span><\/h2>\n<p><span style=\"font-size: 16px;\">Det kommer an p\u00e5, hvad det er for en slags tekst, du skriver; hvad du selv har mulighed for at g\u00f8re; hvor meget tid du har, osv. Hvis vi sk\u00e6rer det ud i pap, har vi tre gode forslag, som du kan g\u00e5 videre med nu med det samme.<\/span><\/p>\n<p><span style=\"font-size: 16px;\"><\/span><\/p>\n<p class=\"font_8 color_14\"><span><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;_initial&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||20px||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; border_width_all=&#8221;2px&#8221; border_color_all=&#8221;#6C8A98&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/signafilm.dk\/v25\/wp-content\/uploads\/2025\/09\/Explain.png&#8221; alt=&#8221;Explain &#8211; forklar dig tydeligt&#8221; title_text=&#8221;Explain &#8211; forklar dig tydeligt&#8221; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|20px|||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;_initial&#8221; header_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; header_font_size=&#8221;36px&#8221; custom_margin=&#8221;|20px|||false|false&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3 class=\"font_8 color_14\"><span>1. Forklar dig s\u00e5 andre forst\u00e5r dig<\/span><\/h3>\n<p class=\"font_8 color_14\"><span>Bare fordi du sidder med ekspertviden, som dine kunder m\u00e5ske ikke kender til eller forst\u00e5r, betyder det jo ikke, at du skal g\u00e5 uden om det. Du skal bare huske at forklare dig. Hvis l\u00e6seren sidder tilbage med et forvirret udtryk, skal forbi Google efter en definition, eller svarer dig i \u00f8st, n\u00e5r du skriver i vest, s\u00e5 er der jo \u00f8jensynligt g\u00e5et noget galt et sted. <\/span><\/p>\n<p class=\"font_8 color_14\"><span>Brug af fagtermer hj\u00e6lper kunden til at se din viden og giver derfor trov\u00e6rdighed til dit produkt, din virksomhed eller din ydelse \u2013 s\u00e5 l\u00e6nge du husker, at I skal have et f\u00e6lles startsted. Hellere g\u00e5 et skridt for langt tilbage i din forklaring end at miste l\u00e6seren i de f\u00f8rste f\u00e5 linjer &#8211; eller endda ord &#8211; af din tekst. Forklar dig, s\u00e5 l\u00e6seren kan f\u00f8lge dig.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_3,1_3&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;_initial&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||20px||false|false&#8221; border_width_all=&#8221;2px&#8221; border_color_all=&#8221;#6C8A98&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;_initial&#8221; header_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; header_font_size=&#8221;36px&#8221; custom_margin=&#8221;|||20px|false|false&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3 class=\"font_8 color_14\"><span>2. Se det udefra og skab god kommunikation<\/span><\/h3>\n<p class=\"font_8 color_14\"><span>N\u00e5r problemet ofte er navlepilleri, giver det jo i bund og grund mening at f\u00e5 en udefra \u2013 eller bare en uden for dit eget hoved &#8211; til at l\u00e6se din tekst igennem. Og det skal selvf\u00f8lgelig v\u00e6re en, som er i \u00f8jenh\u00f8jde med din forventede l\u00e6ser. Hvis din tekst er til kollegaer i huset eller branchen, kender de m\u00e5ske allerede termerne og jargonen, og en kollegas input kan derfor give dig indblik i, om det er klart, hvad du fors\u00f8ger at f\u00e5 igennem, hvis de ikke er lige s\u00e5 dybt begravede i emnet, som du selv er.<\/span><\/p>\n<p class=\"font_8 color_14\"><span>Hvis din tekst i stedet er til en ny kunde, kan det v\u00e6re en id\u00e9 at f\u00e5 en udefra til at l\u00e6se den igennem. Han eller hun kan ogs\u00e5 stille sp\u00f8rgsm\u00e5l og m\u00e5ske endda omskrive din tekst for at give den yderligere forst\u00e5elsesv\u00e6rdi. Teksten skal selvf\u00f8lgelig ikke miste jeres tone, men kan p\u00e5 den m\u00e5de blive gjort forst\u00e5elig for l\u00e6seren. <\/span><\/p>\n<p class=\"font_8 color_14\"><span>En der kommer udefra med friske \u00f8jne kan nemlig agere l\u00e6ser og stille dig de sp\u00f8rgsm\u00e5l til din kommunikation, som de reelle l\u00e6sere ellers nok vil stille. Det giver dig mulighed for at rette til, der hvor der er behov for det, inden du publicerer dit content. Herved skabes god kommunikation.<\/span><\/p>\n<p class=\"font_8 color_14\">\n<h3 class=\"font_8 color_14\"><\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/signafilm.dk\/v25\/wp-content\/uploads\/2025\/09\/Se-det-udefra.png&#8221; alt=&#8221;Se tingene udefra&#8221; title_text=&#8221;Se tingene udefra&#8221; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;_initial&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|2px|2px|2px|2px&#8221; border_width_all=&#8221;2px&#8221; border_color_all=&#8221;#6C8A98&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/signafilm.dk\/v25\/wp-content\/uploads\/2025\/09\/Brug-tiden-fornuftigt.png&#8221; alt=&#8221;Brug tiden fornuftigt&#8221; title_text=&#8221;Brug tiden fornuftigt&#8221; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|20px|||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;_initial&#8221; header_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; header_font_size=&#8221;36px&#8221; custom_margin=&#8221;|20px|||false|false&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3 class=\"font_8 color_14\"><span>3. Brug tiden rigtigt<\/span><\/h3>\n<p class=\"font_8 color_14\"><span>Hvis du bare skal give et hurtigt svar p\u00e5 et sp\u00f8rgsm\u00e5l p\u00e5 din virksomheds Facebookside, er det nok for tidskr\u00e6vende at f\u00e5 en anden til at l\u00e6se teksten igennem, inden du kan sende et svar afsted. Her handler det jo ofte om hurtige, korte svar p\u00e5 simple sp\u00f8rgsm\u00e5l. <\/span><\/p>\n<p class=\"font_8 color_14\"><span>Men det kan ogs\u00e5 v\u00e6re en forklarende tekst til jeres hjemmeside, som uddyber og forklarer jeres kunder, hvordan de bruger, samler eller installerer jeres produkt eller service for at lette byrden for jeres support. Og s\u00e5 hj\u00e6lper det jo ikke meget, at teksten er skrevet i hast, og l\u00e6seren ikke fatter budskabet i din kommunikation. <\/span><\/p>\n<p class=\"font_8 color_14\"><span>S\u00e5 hvor Facebooksvaret ofte kan klares hurtigt af en enkelt person, har den l\u00e6ngere tekst ofte brug for lidt mere tid og fordybelse. Og her kan en person udefra igen v\u00e6re til stor hj\u00e6lp for at skabe mere klar kommunikation. S\u00e5 vurder din tekst og dens situation og brug de midler, som giver mening i hvert enkelt tilf\u00e6lde.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;_initial&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/signafilm.dk\/v25\/wp-content\/uploads\/2025\/09\/MidBanner_Personas.png&#8221; alt=&#8221;MidBanner &#8211; Persona&#8221; title_text=&#8221;MidBanner &#8211; Persona&#8221; url=&#8221;https:\/\/signafilm.dk\/kontakt\/&#8221; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;_initial&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; header_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; header_font_size=&#8221;36px&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>God kommunikation kommer udefra<\/h2>\n<p class=\"font_8 color_14\"><span>Hvis du selv er god til det der med at se tingene fra et andet perspektiv, kan du naturligvis ogs\u00e5 selv agere l\u00e6ser og sp\u00f8rge dig selv, om du fik det ud af det, du som l\u00e6ser gerne ville have \u00f8nsket. Fik du svar p\u00e5 dine sp\u00f8rgsm\u00e5l? Sidder du tilbage med sp\u00f8rgsm\u00e5l, som der ikke gives eller linkes til svar p\u00e5? Forstod du, hvad der blev sagt? Eller var der termer, der skulle forklares, som ikke blev det?<\/span><\/p>\n<p class=\"font_8 color_14\"><span>Synes du nu slet ikke, at tekst er den rigtige vej at g\u00e5 for at f\u00e5 dit budskab igennem? Intet problem! Vi har jo ogs\u00e5 en hel filmafdeling, som bare venter p\u00e5 at lave en film til dit budskab, s\u00e5 du slet ikke beh\u00f8ver skrive den tekst. P\u00e5 den m\u00e5de kan du lade kunder og andre interesserede se dit budskab frem for at l\u00e6se det. Det g\u00f8r det lettere for dig, men ogs\u00e5 for seerne, for vidste du, at vi mennesker afkoder det visuelle 60.000 gange hurtigere end tekster? Det er bare \u00e9n af grundene til, at vi hos SIGNAfilm er s\u00e5 vilde med film.<\/span><\/p>\n<p class=\"font_8 color_14\"><em><\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_3,1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; background_color=&#8221;rgba(114,142,159,0.3)&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;20px|20px|20px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; ol_font_size=&#8221;20px&#8221; header_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; header_font_size=&#8221;36px&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; inline_fonts=&#8221;Montserrat&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3>De 10 vigtigste personlige egenskaber for at skabe god kommunikation<\/h3>\n<ol>\n<li>Veludviklet f\u00f8lelsesm\u00e6ssig intelligens<\/li>\n<li>Kunne skabe sammenh\u00e6ng og klarhed<\/li>\n<li>Kunne skabe en behagelig atmosf\u00e6re<\/li>\n<li>Kunne udvise egen selvtillid<\/li>\n<li>V\u00e6re empatisk med forst\u00e5else for andre<\/li>\n<li>Have respekt for andres ideer og holdninger<\/li>\n<li>God kommunikation skabes gennem effektiv lytning<\/li>\n<li>Have et \u00e5bent sind med \u00f8nsket om at forst\u00e5 andres synspunkter<\/li>\n<li>Gennem tone-of-voice kunne s\u00e6tte stemningen i en diskussion<\/li>\n<li>Evnen til at stille gode sp\u00f8rgsm\u00e5l<\/li>\n<\/ol>\n<p><a href=\"https:\/\/www.wikijob.co.uk\/content\/interview-advice\/competencies\/communication\" target=\"_blank\" rel=\"noopener noreferrer\">L\u00e6s mere om de 10 vigtigste kommunikationsegenskaber<\/a><span><\/span><\/p>\n<p class=\"font_8 color_14\"><span><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/signafilm.dk\/v25\/wp-content\/uploads\/2025\/09\/Set-direction.png&#8221; alt=&#8221;S\u00e6t en motiverende retning&#8221; title_text=&#8221;S\u00e6t en motiverende retning&#8221; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;_initial&#8221; header_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; header_font_size=&#8221;36px&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #023047;\">x<\/span><\/p>\n<p style=\"text-align: center;\">\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/signafilm.dk\/v25\/wp-content\/uploads\/2025\/09\/Present-a-topic.png&#8221; alt=&#8221;Entusiastisk pr\u00e6sentation af en emne&#8221; title_text=&#8221;Entusiastisk pr\u00e6sentation af en emne&#8221; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;1b71a2bc-c6c7-4bce-a270-acb2c42f5ed8&#8243; custom_padding=&#8221;11px|||||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/signafilm.dk\/v25\/wp-content\/uploads\/2025\/09\/Complete-communication-skills_Moshe-Manilla.jpg&#8221; alt=&#8221;Complete Communication Skills &#8211; for Pros and Novices af Mosshe Manilla&#8221; title_text=&#8221;Complete Communication Skills &#8211; for Pros and Novices af Mosshe Manilla&#8221; url=&#8221;https:\/\/amzn.to\/4p74pB6&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;50%&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;d27949bf-e09b-4364-a233-70e72b3fcbed&#8221; text_font_size=&#8221;12px&#8221; text_line_height=&#8221;1.1em&#8221; ul_font_size=&#8221;12px&#8221; ul_line_height=&#8221;1.3em&#8221; ol_font_size=&#8221;12px&#8221; ol_line_height=&#8221;1em&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<ul>\n<li data-start=\"1136\" data-end=\"1227\">\n<p data-start=\"1138\" data-end=\"1227\">Forfatter: Theo Gilbert-Jamison, executive coach og ekspert i ledelse og kommunikation.<\/p>\n<\/li>\n<li data-start=\"1228\" data-end=\"1248\">\n<p data-start=\"1230\" data-end=\"1248\">Udgivelse: 2023.<\/p>\n<\/li>\n<li data-start=\"1249\" data-end=\"1275\">\n<p data-start=\"1251\" data-end=\"1275\">Omfang: Ca. 250 sider.<\/p>\n<\/li>\n<li data-start=\"1276\" data-end=\"1419\">\n<p data-start=\"1278\" data-end=\"1419\">Fokus: At udvikle st\u00e6rke kommunikationsevner \u2013 b\u00e5de for erfarne professionelle og begyndere \u2013 med fokus p\u00e5 klarhed, empati og effektivitet.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"772\" data-end=\"1402\"><strong data-start=\"772\" data-end=\"786\">Anbefaling<\/strong><\/p>\n<p data-start=\"1421\" data-end=\"2017\"><em>Denne bog fungerer som en bred h\u00e5ndbog i kommunikation. Theo Gilbert-Jamison d\u00e6kker alt fra kropssprog og aktiv lytning til pr\u00e6sentationsteknik og skriftlig kommunikation. Det g\u00f8r den til en brugbar guide for alle, der vil styrke deres personlige eller professionelle gennemslagskraft. <\/em><\/p>\n<p data-start=\"1421\" data-end=\"2017\"><em>I relation til god kommunikation i virksomheder kan bogen hj\u00e6lpe med at forst\u00e5, hvordan man sikrer, at budskaber ikke blot sendes \u2013 men ogs\u00e5 bliver h\u00f8rt, forst\u00e5et og husket. Den er let tilg\u00e6ngelig og giver konkrete v\u00e6rkt\u00f8jer, som kan bruges i b\u00e5de hverdagsdialog og strategisk kommunikation.<\/em><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/amzn.to\/4p74pB6&#8243; button_text=&#8221;L\u00e6s mere p\u00e5 amazon&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;b7019c28-5534-45e4-862c-9f9fa0f2e44a&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/signafilm.dk\/v25\/wp-content\/uploads\/2025\/09\/Tone-of-voice-strategy_John-Caldwell.jpg&#8221; alt=&#8221;Voice and tone strategy &#8211; sp\u00e6ndende bog af John Caldwell&#8221; title_text=&#8221;Voice and tone strategy &#8211; sp\u00e6ndende bog af John Caldwell&#8221; url=&#8221;https:\/\/amzn.to\/41xawVf&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;47%&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;d27949bf-e09b-4364-a233-70e72b3fcbed&#8221; text_font_size=&#8221;12px&#8221; text_line_height=&#8221;1.1em&#8221; ul_font_size=&#8221;12px&#8221; ul_line_height=&#8221;1.3em&#8221; ol_font_size=&#8221;12px&#8221; ol_line_height=&#8221;1em&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<ul>\n<li data-start=\"203\" data-end=\"285\">Forfatter: Sergio Luis, content strategist med speciale i digital kommunikation.<\/li>\n<li data-start=\"288\" data-end=\"306\">Udgivelse: 2020.<\/li>\n<li data-start=\"309\" data-end=\"333\">Omfang: Ca. 200 sider.<\/li>\n<li data-start=\"336\" data-end=\"467\">Fokus: Hvordan virksomheder kan arbejde systematisk med voice og tone for at skabe mere menneskelig og engagerende kommunikation.<\/li>\n<\/ul>\n<p><strong data-start=\"469\" data-end=\"483\">Anbefaling<\/strong><br data-start=\"483\" data-end=\"486\" \/><em>Denne bog giver et praktisk indblik i, hvordan man opbygger en stemme og tone, der skaber forbindelse til modtageren. Sergio Luis viser, hvordan konsistens i sproget styrker brandets identitet og g\u00f8r indholdet lettere at forst\u00e5 og engagere sig i. <\/em><\/p>\n<p><em>For virksomheder, der producerer film og content, er det is\u00e6r relevant, fordi voice og tone ikke kun g\u00e6lder tekst, men ogs\u00e5 fort\u00e6llerstemmer, manuskripter og undertekster. Bogen er et godt valg, hvis du vil sikre, at din kommunikation opleves autentisk og sammenh\u00e6ngende p\u00e5 tv\u00e6rs af kanaler.<\/em><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/amzn.to\/41xawVf&#8221; button_text=&#8221;L\u00e6s mere p\u00e5 amazon&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;b7019c28-5534-45e4-862c-9f9fa0f2e44a&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>God kommunikation handler ikke kun om det, du siger \u2013 men om det, din modtager forst\u00e5r. N\u00e5r budskabet er klart, relevant og tilpasset m\u00e5lgruppen, skaber du reel v\u00e6rdi. 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